/** * Nyasa Times category archive H1 cleanup. * Removes "Category:" / "Category archives:" style headings * and replaces key category headings with SEO-friendly names. */ add_filter( 'get_the_archive_title', function( $title ) { if ( ! is_category() ) { return $title; } $term = get_queried_object(); if ( ! $term || empty( $term->slug ) ) { return $title; } $titles = array( 'news' => 'Latest Malawi News', 'national' => 'Malawi National News', 'politics' => 'Malawi Politics News', 'business' => 'Malawi Business & Economy News', 'sports' => 'Malawi Sports News', 'education' => 'Malawi Education News', 'health' => 'Malawi Health News', 'entertainment' => 'Malawi Entertainment News', 'columns' => 'Malawi Opinion & Analysis', 'religious-news' => 'Malawi Religion & Faith News', 'religion' => 'Malawi Religion & Faith News', ); if ( isset( $titles[ $term->slug ] ) ) { return $titles[ $term->slug ]; } return single_cat_title( '', false ); }, 99 ); /** * Remove WordPress archive prefixes. */ add_filter( 'get_the_archive_title_prefix', '__return_empty_string' ); /** * Nyasa Times AIOSEO category title overrides. */ add_filter( 'aioseo_title', function( $title ) { if ( ! is_category() ) { return $title; } $term = get_queried_object(); if ( ! $term || empty( $term->slug ) ) { return $title; } $seo_titles = array( 'news' => 'Latest Malawi News | Breaking Updates & Public Interest Stories | Nyasa Times', 'national' => 'Malawi National News | Latest Local & Public Affairs | Nyasa Times', 'politics' => 'Malawi Politics News | Government, Parliament & Elections | Nyasa Times', 'business' => 'Malawi Business News | Economy, Banking, Trade & Jobs | Nyasa Times', 'sports' => 'Malawi Sports News | Football, Netball & National Teams | Nyasa Times', 'education' => 'Malawi Education News | Schools, Universities & Exams | Nyasa Times', 'health' => 'Malawi Health News | Hospitals, Public Health & Medicine | Nyasa Times', 'entertainment' => 'Malawi Entertainment News | Music, Culture & Events | Nyasa Times', 'columns' => 'Malawi Opinion & Analysis | Columns & Commentary | Nyasa Times', 'religious-news' => 'Malawi Religion & Faith News | Churches & Community | Nyasa Times', 'religion' => 'Malawi Religion & Faith News | Churches & Community | Nyasa Times', ); if ( isset( $seo_titles[ $term->slug ] ) ) { return $seo_titles[ $term->slug ]; } return $title; }, 99 ); /** * Nyasa Times category meta descriptions for AIOSEO. */ add_filter( 'aioseo_description', function( $description ) { if ( ! is_category() ) { return $description; } $term = get_queried_object(); if ( ! $term || empty( $term->slug ) ) { return $description; } $descriptions = array( 'news' => 'Latest Malawi news, breaking updates, public-interest stories, community developments and national reports from Nyasa Times.', 'national' => 'Read Malawi national news, public affairs, local updates, government services and community stories from Nyasa Times.', 'politics' => 'Latest Malawi politics news, elections, Parliament, government decisions, party updates, policy debate and analysis from Nyasa Times.', 'business' => 'Read Malawi business news, economy, banking, trade, investment, energy, agriculture, jobs and market updates from Nyasa Times.', 'sports' => 'Latest Malawi sports news, football, netball, athletics, clubs, national teams and Malawian athletes at home and abroad.', 'education' => 'Malawi education news on schools, universities, exams, scholarships, teachers, students, policy updates and learning developments.', 'health' => 'Malawi health news on hospitals, public health, disease outbreaks, medicine, maternal health, children’s health and health policy.', 'entertainment' => 'Malawi entertainment news on music, culture, film, fashion, celebrities, festivals, events and creative industry updates.', 'columns' => 'Read Malawi opinion, columns, editorials and analysis on politics, governance, business, society, leadership and development.', 'religious-news' => 'Malawi religious news, church updates, faith events, Christian community stories, religious leaders and social impact coverage.', 'religion' => 'Malawi religious news, church updates, faith events, Christian community stories, religious leaders and social impact coverage.', ); if ( isset( $descriptions[ $term->slug ] ) ) { return $descriptions[ $term->slug ]; } return $description; }, 99 ); /** * Display category description before the article list * when the theme does not output it. */ add_action( 'loop_start', function( $query ) { if ( ! is_category() || ! $query->is_main_query() || is_admin() ) { return; } static $shown = false; if ( $shown ) { return; } $shown = true; $description = category_description(); if ( empty( trim( wp_strip_all_tags( $description ) ) ) ) { return; } echo '
'; echo wp_kses_post( $description ); echo '
'; } );/** * NYASA TIMES SEO + ARCHIVE FIX * */ if ( ! defined( 'ABSPATH' ) ) { exit; } /** * ------------------------------------------------------- * 1. CATEGORY CONFIGURATION * ------------------------------------------------------- */ function nyasa_category_seo_data() { return array( 'news' => array( 'h1' => 'Latest Malawi News', 'title' => 'Latest Malawi News | Breaking Updates & Public Interest Stories | Nyasa Times', 'desc' => 'Latest Malawi news, breaking updates, public-interest stories, community developments and national reports from Nyasa Times.', ), 'national' => array( 'h1' => 'Malawi National News', 'title' => 'Malawi National News | Latest Local & Public Affairs | Nyasa Times', 'desc' => 'Read Malawi national news, public affairs, local updates, government services and community stories from Nyasa Times.', ), 'politics' => array( 'h1' => 'Malawi Politics News', 'title' => 'Malawi Politics News | Government, Parliament & Elections | Nyasa Times', 'desc' => 'Latest Malawi politics news, elections, Parliament, government decisions, party updates, policy debate and analysis from Nyasa Times.', ), 'business' => array( 'h1' => 'Malawi Business & Economy News', 'title' => 'Malawi Business News | Economy, Banking & Markets | Nyasa Times', 'desc' => 'Read Malawi business news, economy, banking, trade, investment, energy, agriculture, jobs and market updates from Nyasa Times.', ), 'sports' => array( 'h1' => 'Malawi Sports News', 'title' => 'Malawi Sports News | Football, Netball & National Teams | Nyasa Times', 'desc' => 'Latest Malawi sports news, football, netball, athletics, clubs, national teams and Malawian athletes at home and abroad.', ), 'education' => array( 'h1' => 'Malawi Education News', 'title' => 'Malawi Education News | Schools, Universities & Exams | Nyasa Times', 'desc' => 'Malawi education news on schools, universities, exams, scholarships, teachers, students, policy updates and learning developments.', ), 'health' => array( 'h1' => 'Malawi Health News', 'title' => 'Malawi Health News | Healthcare & Public Health | Nyasa Times', 'desc' => 'Malawi health news on hospitals, public health, disease outbreaks, medicine, maternal health, children’s health and health policy.', ), 'entertainment' => array( 'h1' => 'Malawi Entertainment News', 'title' => 'Malawi Entertainment News | Music, Culture & Celebrities | Nyasa Times', 'desc' => 'Malawi entertainment news on music, culture, film, fashion, celebrities, festivals, events and creative industry updates.', ), 'columns' => array( 'h1' => 'Malawi Opinion & Analysis', 'title' => 'Malawi Opinion & Analysis | Columns & Commentary | Nyasa Times', 'desc' => 'Read Malawi opinion, columns, editorials and analysis on politics, governance, business, society, leadership and development.', ), 'religious-news' => array( 'h1' => 'Malawi Religion & Faith News', 'title' => 'Malawi Religion & Faith News | Churches & Community | Nyasa Times', 'desc' => 'Malawi religious news, church updates, faith events, Christian community stories, religious leaders and social impact coverage.', ), 'religion' => array( 'h1' => 'Malawi Religion & Faith News', 'title' => 'Malawi Religion & Faith News | Churches & Community | Nyasa Times', 'desc' => 'Malawi religious news, church updates, faith events, Christian community stories, religious leaders and social impact coverage.', ), ); } /** * ------------------------------------------------------- * 2. FIX VISIBLE CATEGORY H1 * ------------------------------------------------------- * * Converts: * Category archives: Latest Malawi News * * Into: * Latest Malawi News */ add_filter( 'get_the_archive_title', function ( $title, $original_title = '', $prefix = '' ) { if ( ! is_category() ) { return $title; } $term = get_queried_object(); if ( ! $term || empty( $term->slug ) ) { return $title; } $data = nyasa_category_seo_data(); if ( isset( $data[ $term->slug ]['h1'] ) ) { return esc_html( $data[ $term->slug ]['h1'] ); } return single_cat_title( '', false ); }, 999, 3 ); /** * Remove WordPress archive prefixes. */ add_filter( 'get_the_archive_title_prefix', '__return_empty_string', 999 ); /** * ------------------------------------------------------- * 3. FIX AIOSEO CATEGORY TITLES * ------------------------------------------------------- * * Prevents titles such as: * "Malawi Latest Malawi News News..." */ add_filter( 'aioseo_title', function ( $title ) { /* * Category titles */ if ( is_category() ) { $term = get_queried_object(); if ( $term && ! empty( $term->slug ) ) { $data = nyasa_category_seo_data(); if ( isset( $data[ $term->slug ]['title'] ) ) { return $data[ $term->slug ]['title']; } } } /* * Article titles * * Converts: * Article headline - Featured News Malawi | Nyasa Times * * Into: * Article headline | Nyasa Times */ if ( is_singular( 'post' ) ) { return wp_strip_all_tags( get_the_title() ) . ' | Nyasa Times'; } return $title; }, 999 ); /** * ------------------------------------------------------- * 4. FIX AIOSEO CATEGORY META DESCRIPTIONS * ------------------------------------------------------- */ add_filter( 'aioseo_description', function ( $description ) { if ( ! is_category() ) { return $description; } $term = get_queried_object(); if ( ! $term || empty( $term->slug ) ) { return $description; } $data = nyasa_category_seo_data(); if ( isset( $data[ $term->slug ]['desc'] ) ) { return $data[ $term->slug ]['desc']; } return $description; }, 999 ); /** * ------------------------------------------------------- * 5. DISPLAY CATEGORY DESCRIPTION * ------------------------------------------------------- * * Shows the short SEO introduction above the article list. */ add_action( 'loop_start', function ( $query ) { if ( is_admin() || ! is_category() || ! $query->is_main_query() ) { return; } static $nyasa_description_shown = false; if ( $nyasa_description_shown ) { return; } $term = get_queried_object(); if ( ! $term || empty( $term->slug ) ) { return; } $data = nyasa_category_seo_data(); if ( ! isset( $data[ $term->slug ]['desc'] ) ) { return; } $nyasa_description_shown = true; echo '
'; echo '

'; echo esc_html( $data[ $term->slug ]['desc'] ); echo '

'; echo '
'; }, 5 );

Betfred Strives to Become SA’s Leading Bookmaker After Acquiring Betting World

July 20, 2021 Our Columnist Be the first to comment

South Africa is a sports-mad nation, which explains why one of the fastest growing markets in the nation is online sports betting.

Online sportsbooks are the only form of legal online gambling under current South African law (despite the fact that millions of local gamblers play casino games at safe, regulated, SA-facing offshore online casinos).

As such, it comes as no surprise that many sportsbook operators from around the world are eyeing this growing industry with interest, and some have made a move into this sphere.

One of these is the private UK based bookmaker, Betfred which turns over tens of billions each year.

Betfred is intent on becoming one of the country’s leading bookmakers, after completing a deal to acquire Betting World (bettingworld.co.za) from the South African Phumelela Gaming and Leisure.

About the Betting World Purchase

It was announced earlier this year that Betfred paid around R120 million to acquire Phumelela’s online sports betting arm, Betting World.  This price is subject to final adjustment.

At the time of closing the deal, the chief commercial officer at Betfred, Phil Siers commented on the purchase.

“We are delighted to see the Betfred International service extended to South Africa, and look forward to becoming a leading South African bookmaker and providing a world class service to all our new customers,” he said.

“The last 12 months have been difficult for all businesses, but Betfred is excited about the future of Betting World and intends to make a major investment in Africa over the coming years”.

Betfred is currently in the process of fulfilling all regulatory requirements as governed by South Africa’s gambling authorities, especially those that pertain to the transfer of shareholdings in the company.

By doing so, Betfred has positioned themselves as a strong player in South African gambling market.

Betfred Showed Previous Interest in Purchasing Phumelela in its Entirety

Last year, the South African racing operator, Phumelela suspended its trade on the Johannesburg Stock Exchange. The country’s racing industry, like all over the world, was struck badly by the coronavirus. Phumelela filed for bankruptcy protection and agreed to delist from the JSE. It also agreed to break up the business to repay its creditors.

This is the stage where Betfred first saw an opportunity and stepped in.

The group offered creditors R925 million to purchase the beleaguered company – an offer that served as an alternative to Phumelela’s business rescue plan which would have seen it sell its horse racing business and additional assets to one of its main stakeholders, Marry Oppenheimer Daughters (MOD)

Creditors rejected Betfred’s offer and accepted the offer made by MOD.

There was an initial suggestion that MOD would continue to trade Betting World, but that plan was soon laid to rest. Instead, Betfred offered to purchase just the online sports betting brand. The deal has been hailed as a transformative one for sports betting in South Africa. It will break into and expand a current landscape that is dominated by domestic companies.

Companies such as World Sports Betting and HollywoodBets may not take Betfred’s entry into the market lying down.

Analysts believe that players will benefit from lucrative special offers to introduce them to the Betfred brand, and rival sportsbooks will have no choice but to respond with better offers in order to keep their players happy.

Betfred as a Successful Sportsbook

Betfred’s entry into the South African sports betting market has been welcomed by business analysts, which believes that it will bring world-class options to local punters.

Betfred is owned by the 80-year-old British billionaire, Fred Done, who opened his first betting shop in the UK in 1967. The brand now operates over 1,600 retail betting stores across the UK.

The company’s turnover continues to go from strength to strength, reporting nearly R200,000,000,000 in 2018/2019.

Betting World won’t be Betfred’s first foray into the world of online betting, with the company operating an online casino in Spain.

Betfred is one of the largest sponsors of horse racing in the UK, and it may go on to adopt a similar policy in South Africa. The brand sponsors race such as the Dante Stakes, the Midlands National and the Cesarewitch Handicap.

The group has also sponsored the British Super League, the World Snook Championships and served as the official betting partner of Manchester United football club from 2006 to 2013.

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