Cassper Nyovest to be engaged in Malawi HIV/AIDS awareness campaign

Promoters of the Cassper Nyovest Malawi Tour 2015, Mango Entertainment, are preparing to involve the celebrated South African hip-hop artist in their HIV/AIDS and Gender Based Violence (GBV) awareness campaign.

The “Doc Shebeleza” rapper is scheduled to perform in Blantyre on Saturday, 21st March 2015 at College of Medicine Sports Complex and 22nd March 2015 in Lilongwe at Alexander’s Pub Courtyard.

Pencils PR, a local company running the Cassper Nyovest Malawi Tour 2015 promotion on behalf of Mango Entertainment, announced that the organisers will take advantage of the two concerts to spearhead the HIV/AIDS and GBV awareness campaign.

“This is an ideal set up where several youths shall converge, as such it would be a good opportunity to reach out to the youth, informing them of the dangers and repercussions of GBV, HIV/AIDS as well as other sexually transmitted diseases that can deter their professional development and eventually affect the country’s economic growth,” reads the statement.

According to the statement, there is a proposition that before his performance, Cassper Nyovest, who has Malawian roots, will talk about GBV and HIV/AIDS prevention methods; encouraging abstinence or the use of protection.

It adds: “Our communication materials such as fliers and posters contain a short message advocating behavior change on the subject matter. TV and radio adverts will cause the peers to start conversing about the matter as it is linked to an influential artist Cassper Nyovest”.

Mango Entertainment observes that there are several factors that impede youth development especially in developing countries like Malawi, some of which include sexually transmitted diseases like HIV/AIDS and GBV.

“GBV can only be effectively tackled if measures are developed to change the underlying social norms and overall institutional culture. Our specific strategy is breaking the cultures of silence around GBV.

“They [the youth] are tomorrow’s leaders and if appropriate opportunities are made available to put their natural endowment to creative and productive channels, they are indeed capable of working wonders.

The company observes that the rewards of a youth empowerment approach in high-poverty communities are significant, pointing out that there has never been a better time to invest in youth empowerment.

The campaign targets youths aged16-35, as it is believed that young people in this age group are very vulnerable and impressionable.

There are plans by the event organisers to distribute both male and female condoms as well as literature on HIV/AIDS and GBV.

Inclusive of the shows, they also plan to record Cassper Nyovest’s Malawi trip and the footage will be used to produce a documentary that will be aired on TV afterwards. The documentary will continue to broadcast the awareness campaign.

“We would have shed light and created awareness on the problem of HIV/AIDS as well as GBV to over 2 million people who we plan to reach in our communication.

“We would have distributed condoms and other contraceptives to over 3500 people in a space of two days. We would have used a role model in Cassper Nyovest to instill the seriousness of the matter in our society,” says Mango Entertainment.

This will be the second time Mango Entertainment will be engaging an international act in its corporate social responsibility activity after it also used another South African artist Zahara to give a motivational talk to pupils at Blantyre Girls Primary School where the company also presented reading material for a year.

The forthcoming concerts will also feature some of Malawi’s cream of urban artists which include Gwamba, Blakjak, Dali, Blaze and Bagpac as Mr 265, the country’s rep at the Big Brother Hotshots is expected tohost the shows. South African DJs Noxx and Leon will be manning the decks.

Tickets to the concerts are expected to start selling next week. Standard tickets will be K5,000 and VIP will be K8,000. Patrons will be paying K6,000 for standard entry and K10,000 for VIP if they choose to pay on the door.

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