Castel Malawi Limited has launched Chiphaludzu promotion that will see customers going away with different prizes.
Speaking at Chichiri Shopping Malll in Blantyre during one of their shows on Saturday, Castel Junior Brands Manager-Non Alcoholic Owen Patel said the promotion will run for 2 months from 1st August to 30th September 2019.
Patel said for customers to win, they have to buy any of five Sobo soft drink products like Cherryplum, Cocopina, Orange, Jinger and tropical.
“Consumers can buy 2 bottles of any Sobo soft drink. Fill out the entry form and enter into a draw to win various prizes every month. Retailers can buy 10 or more cases at Channel partner and they should write name and number on the back of the receipt during the promotion period to enter into a monthly draw,” said Patel.
Patel said the objective of the promotion is to create demand at consumer level for Sobo products by exciting the market with activation in selected high traffic zones like trading centres, market places, bus stations and supermarket.
He added: “ Castel wants to excite retailers to invest more in Sobo products and drive numeric distribution. We are targeting consumers nationwide and some retailers in selected Supermarkets and Superettes nationwide.
“Above all we want to remind our customers that Castel is still available and shall still be there for them and in the process of doing this the company is rewarding them for their support. At Castel Malawi, customers and consumers are at the heart of every decision we make. Listening and respecting our customers is one of our most important values shared among all employees within the group Castel Malawi.
According to Patel, among other prizes customers will have a chance to win include T-shirts, USB cables, Caps, bicycles, cash, gensets among other big prizes.
Meanwhile, Castel has spread 17 Fun Truck activations targeting mass market consumers in general trade where people will need to buy 2 Bottles for them to participate in Fun Truck games.
Castel Malawi LTD is the leading producer and distributor of alcohol and non-alcohol beverages in Malawi.