Chartered Institute challenges Malawi marketers to stand up and be counted

The Chartered Institute of Marketing (CIM) Malawi chapter President, Stanley Mkwamba has challenged marketers to stand up and be counted as the rest of the professions by mastering financials.

 Kandango drills participants during one of sessions
Kandango drills participants during one of sessions

Speaking in Blantyre when he opened a two day a refill training workshop for marketers, Mkwamba noted marketers needed to claim influential positions by improving their skills and knowledge.

CIM Malawi has organized three workshops in Blantyre, Lilongwe and Mzuzu with a focus on three key areas of Finance for Marketing and Commercial Drivers, The Winning Sales Pitch and The Agency Relationship Dynamics.

“CIM aspires to see more marketers rising to key positions including making strategic contributions in the boardroom. However, to achieve this, up-skilling and expansion of their capabilities is key. This training workshop offers is one such opportunity towards that goal,” said Mkwamba.

He said Finance for Marketing and Commercial Drivers module aims at equipping Marketers with the necessary tools to competently read, interpret and action the critical business numbers with a view to empower them in board rooms.

“A professional marketer cannot run away from numbers. This training module aims at demystifying the business financials for marketers in order to realign them as core players to the business. As marketers rise up the ladder, figures become a very critical component of their daily work,” said Mkwamba.

The second module, Winning Sales Pitch module will groom marketers with skill and tactics for pushing new ideas, products, services or projects to prospect clients while The Agency / Client Relationship Dynamics will equip the marketers with skills to effectively manage and utilize marketing agencies.

The workshop has pooled together marketers, sales, commercial, business development, public relations, communications and brand managers from both the public and private sector.

One of the participants, Taleetha Bowler, said the refresher course will help her to interpret the figures and make business an impact to her company.

Seasoned marketers,  Enwell Kadango, Fredrick Changaya and inspirational speaker and  accountant, Daniel Dungaare facilitating the training workshops.

A similar training workshop will be held in Lilongwe on 13 and 14 June before the third and final session on 16 and 17 June in Mzuzu.

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