Ethiopian Airline gives Malawi Awards UK event a lifeline

Organisers of the Malawi Achievers Awards (MAA) have heaped tonnes of inestimable praise to Africa’s larger than life and fastest growing airline, Ethiopian Airlines for a timely life-spicing sponsorship for this year’s successful glitzy and glamorous red carpet event held at CSN international Centre in Birmingham on April 16, 2016.

MAA project director Felix Banda told Nyasa Times that the organisers of Malawi Achievers Awards, a subsidiary of Malawi Association UK (MAUK) an umbrella body for all Diaspora Malawians in the UK, friends of Malawi and charitable organisations working in the southern African country that Ethiopian Airways gave a colossal spark of verve and made the event grow and glow in a bigger and better way by helping in bringing two top Malawian artists to the UK to perform at the alluring event.

“We would like to sincerely register our heartfelt appreciation and gratitude to Ethiopian Airlines for giving us free air tickets to fly the two musicians to the UK from Malawi to entertain the patrons at the event which is billed to be one of the biggest African events in the UK. We say thank you for the support. Our event was colourful because of their sponsorship. It was great to have the popular Malawian artists at the event and people enjoyed to the fullest,” said Banda.

Added Banda: “We are very grateful for their support and we would like to encourage Malawians and everybody flying to Africa or elsewhere, to fly with Ethiopian Airways and we endorse and vouch for them as the best air carriers with a superlative service second to none.”

Afro Hip-hop sensation and Kora Award nominee, Evans Piksy Zangazanga of Unamatamata fame and Tsika hit maker, DJ Sonye real name Sonyezo Kandoje during the event performed alongside Africa’s music legend and Kwassa Kwassa inventor, Kanda Bongoman and his band.

Banda thanked Ethiopian Airlines for responding quickly to the Malawi Association UK’s request to help them bring Malawian artists to the UK for the awards ceremony which aims at recognizing and honouring hardworking Malawians who make a difference in their communities and their country saying Ethiopian Airlines’s act of generosity proves that they are a people driven airline and care a lot about people in the world.

Head of Marketing for Malawi Achievers Awards Cossagne Kachingwe also applauded Ethiopian Airways for the support and sponsorship saying the continent’s visibility at the event let alone the sponsorship gave the ceremony an uplift adding that the organisers of the Malawi Achievers Awards, Malawi Association UK and all their partners look forward to working with the airline from now onwards.

“We are indebted to Ethiopian Airline for all they have done to us. The support they gave us enlivened the event because with the Malawian artists performing at the event helped the Diaspora Malawians muffle off nostalgia and it brought about sweet memories about the motherland, Malawi. It was great and we’re so appreciative of their munificence and goodwill and we hope that we will continue to work together as partners for a long time to come,” said Kachingwe.

‘Fastest growth’

Leading African air carrier, Ethiopian Airlines is the fastest growing Airline in Africa and in its seven decades of operations, the continental flag carriers, Ethiopian Airlines, has become one of Africa’s top air hauliers best known for excellence and unrivalled quality service delivery in efficiency and operational success.

Ethiopian Airline with its strong mission of bringing Africa and Africans together and closer to the world, the airline has over the years greatly expanded the much-needed air connectivity within Africa and with the rest of the world in the last 70 years.

Leading the way in the past, present and the future; Ethiopian has been an aviation technology leader in Africa and has introduced many new aircraft and systems to the continent and the result of such a long journey of dedicated service has now culminated in connecting 51 cities in Africa with the major trading centres of the world in five continents and 41 cities across the globe.

“Every single day, we are operating 240 flights with an efficiently designed network of connectivity through our main hub in Addis Ababa with 76 aircraft in service. Along with our Star Alliance partners, we cover the entire world,” says the Airliners publicist, Hanna Atnafu.

Ethiopian Airlines is fast, profitable and has a sustainable growth that has seen them registering success in the last 10 years and make them the largest and fastest growing airline on the African continent.

According to Atnafu, Ethiopian Airlines operates Africa’s largest cargo service, largest and most advanced Aviation Academy and best MRO services.

Group Chief Executive Officer, Tewolde Gebremariam, said on the Airline’s website: “Seventy years is a long time, but Ethiopian is still young, strong, forward-looking and ready to contribute its own share of an integrated, prosperous and peaceful Africa, driven by its own citizens and representing a dynamic force in the global arena in line with the African Union agenda 2063.

Ethiopian commands the lion’s share of the pan-African passenger and cargo network operating the youngest and most modern fleet to 92 international destinations across five continents.

Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as the Boeing 787, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years.

Practically, Ethiopian Airlines is the first airline in Africa to own and operate these aircraft.

Ethiopian Airlines was the biggest sponsor at the third edition of this year’s the prestigious Malawi Achievers Awards which started in 2014 and is billed as the Malawian Oscars and the biggest Malawian event outside Malawi, is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the leading aviation group in Africa with seven business centres.

Malawi Association UK chairperson, Martin Guga adding weight to the praises and vote of thanks said his association is pleased to be working with Africa’s biggest airliner and expressed hope that Malawians in the UK will use the cordial relationship between his association and the airliner to their advantage.

“I am pleased that Ethiopian Airlines has opened its doors of friendship to us and I would like to encourage all Malawians in the UK and everywhere else in the world to use Ethiopian Airlines, the pride of the African continent. We’re so elated about this development and suffice to say all that this year’s Malawi Achievers Awards was great and we owe it to Ethiopian Airlines for the enormous support. We salute them,” said Guga.

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