Illovo concludes K100m promotion: Katandula says ‘Tayiponyela kwakuya indeed’

Giant sugar maker Illovo Sugar Malawi plc has concluded a three month K100 million promotion dubbed ‘Iponyeleni kwakuya ndi Illovo’ saying it has achieved its objectives of exciting and rewarding its customers and would be customers.

Katandula (right) draws a lucky winner
Katandula speaks at the end of the promotion

Speaking in Blantyre at the end of the promotion, Illovo Sugar Malawi plc Managing Director Lekani Katandula although the year 2020 was generally a difficult year for everyone with COVID-19 pandemic having such dire effects on many businesses and the nation as a whole; as business Illovo Malawi plc managed to achieve some positive outcomes through the promotion.

“Not only did we manage to excite and reward our customers, shoppers and consumers through the Iponyereni Kwakuya Promotion, we also managed to increase our provisional seasonal price for sugar cane per ton to our growers from MK225, 653 per ton to MK244, 245 per ton,” said Katandula.

He said through the K100 million worth promotion which was launched in October 2020, six customers are now new proud owners of six brand new Nissan NP 200 pick-ups and 202 customers have  won bicycles and an addition 336 customers were rewarded with bags of fertilizers.

“More than 8,000 shoppers have also walked away with different branded items like zitenje, t-shirts, shopping bags, caps, mugs amongst other items. I believe  Tayiponyera Kwakuya indeed!” said Katandula.

He hailed his commercial team for a job well done in driving the promotion and all other functions within the business that work tirelessly to ensure that the company has enough product throughout the year and in the right sizes across the country to meet their customer, shopper and consumer needs.

Katandula said they decided to come up with the promotion as one way of building value for their customers and consumers.

The promotion was categorized in four namely stockists, grocers and table tops, mystery shopper activation and supermarket promotion where customers, shoppers and consumers won various prizes.

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John Kachapira
John Kachapira
1 year ago

At the time when sugar disease is a problem in the country, the last thing you need to promote is sugar. The RSA government imposed tax on sugar to reduce sugar intake by its population. Here we are promoting intake. Besides, sugar in Malawi is the most expensive in the region way above the world price and you cry for protection to ring fence your profits and promote your inefficiencies. Besides, you demotivate all your malawian managers and glorify the uneducated white south africans. You guys have gone away with murder for too long

Mabodza Illovo
Mabodza Illovo
1 year ago

A typical lie from you marketers- lies that mwayiponyela kwakuya to benefit all. You come up with all these funny names so that you still drain poor pockets to your company’s advantage. If it’s true you want all to benefit, reduce the price of sugar for a week or a month with a few tambalas so that every jack n Jill in Malawi can. cash in from your funny names
Winners of these promotions are usually rehearsed

1 year ago

Congrats illovo sugar for this promotion which is beneficial to its customers

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