Malawi media owners from the private sector on Friday formed a new organization known as the Association of Media Owners (AMO) with the aim pulling from one direction to play a greater role in the transformation of the country.
In a statement, the media owners announced that AMO will be established as a Trust and will seek affiliation with international organisations such as the Africa Media Initiative, AMI.
Newspaper giant Nation Publication Limited (NPL) will lead the organization after its CEO, Mbumba Banda, was elected as its first Chairperson at a meeting in Blantyre.
Other member organisations that were elected to the AMO Executive Committee include Blantyre Newspapers Ltd ,Media Institute of Journalism, MIJ Radio , Galaxy Media Consultants , Capital Radio, Zodiac Broadcasting Services and Story Workshop.
The AMO has several objectives, among them to act as a catalyst for change in promoting social transformation for economic growth and democracy in Malawi.
It will also ensure accountability of the media to the public including its common goal of protecting the public.
The AMO will also be protecting its members, provide a forum for business issues for media organisations, act as a lobbying platform for media organisations, support media watchdog organisations such as the Media Council of Malawi and the Malawi chapter of the Media Institute of Southern Africa, NAMISA, and ensure sustainability of the media in Malawi.
One if its early tasks will be to strengthen and revive the Media Council of Malawi, MCM, whose main task is to provide self-regulation in the promotion of media ethics in Malawi.