Malawi welcomes Nissan Qashqai in style

March 28, 2015 Nyasa Times Reporter 19 Comments

Malawians on Friday embraced the all-new Nissan Qashqai in style at a colourful ceremony in the commercial capital Blantyre where the 2014 model—the latest version—was handed over to tea estate worker Harry Assima.

Assima in blue stripe shirt standing with his Qashqai
Assima in blue stripe shirt standing with his Qashqai
Assima shares a light moment with Mbawala, Marketing & Sales Manager, Nissan Malawi
Assima shares a light moment with Mbawala, Marketing & Sales Manager, Nissan Malawi

Assima, a tea estate stock controller won the compact cross-over during the Goal of the Tournament Competition of the 2015 Africa Cup of Nations for which Nissan is the official automotive sponsor. He correctly voted for Ghana’s Christian Atsu goal as the Goal of the Tournament, beating 16,000 other entrants.

“It’s a dream come true! Here’s to style and elegance, the Nissan QashQai is here and I own one!” cried Assima as he revved up his trophy machine while invited guests, who included the Mayor of Blantyre City Noel Chalamanda looked on, smitten by admiration.

Assima who was accompanied by his wife, a Malswitch employee and the rest of his family then test-drove his new car around the gardens of Sunbird Mount Soche Hotel to confirm his newly-found status with the SUV, which costs in the regions of K30 million.

Nissan Malawi Dealer Principle Ian Bartlet said the launch of QashQai in part of the Nissan Group’s five year business strategy, Power 88 Plan which aims at increasing Nissan’s market share and profitability globally by 8 percent.

Senior Manager Corporate Communications for SSA Nthabiseng Motsepe said Nissan has identified Malawi as the new growth frontier and an integral part of the Power 88 plan.

“Together with our partners, we’re confident that we will be number one car dealership in Malawi. We believe the new Qashqai will play a major role in taking us to the top,” said Motsepe.

For his part Nissan Malawi Marketing and Sales Manager Yamikani Mbawala said the new Qashqai was designed with the needs of Malawians in mind.

“We believe the Qashqai is particularly suited to the needs of Malawian motorists who need a high-quality vehicle with the practicality and versatility of an SUV matched by the compact proportions and ease-of-use of a hatchback. It is the embodiment of ‘innovation that excites’ – the philosophy driving everything we do at Nissan,” he said.

Over the next 12 months, Assima will represent Nissan as brand ambassador using his Qashqai.

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19 replies on “Malawi welcomes Nissan Qashqai in style”

  1. Good friend Andy, sell the vehicle to the rich people here in Malawi. That vehicle is for the rich. Use the money on businesses and build houses for you and your family. You will need the houses and businesses when you retire from work. Me I drive a small Daihatsu but I have 2 houses. God bless you.

  2. kodi inu munathawa kuno nkukabisara kunja lero mukunyoza, bwerani tione ngati mungazapeze chochita tione, zingogwirani ntchito zonyasazo mkumadya ti ma pound tanuto, tisiyeni ife QUASHQUI00 taidziwa pano aaaaaa!

  3. amene mukunyozani atumizileni abale anu kuno ma latest’wo…osamangosambitsa nkhalambazo bwanji.Ife tisiyeni ndi tulo tathuto.

  17. A car NOT for the average middle class Malawian, because of the killer price. Only the big bwanas in the private sector, NGO parasites living on foreign money and a few business persons can afford this. The rest of us will continue kuponderera nyerere ( walking or bicycling to perspiration). The price of 30mil is bout 30% more than one would pay for an equivalent NIssan in the USA!
    Why is every foreign corporation lining up to rip us off, poor Malawians?

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