Malawians should expect enormous educative, entertaining and informative programmes coupled once the newly licensed Matindi Radio Station rolls out its transmission came December this year.
The Deputy Station Director Wonder Msiska said most of the ground work for the station to start broadcasting its signal to the country’s three regions is being finalised.
Initially, communication from the station indicated that the station was supposed to go on air on December 1, but it has been pushed to second week of December as the radio awaits the arrival of the second consignment of broadcast equipment which is yet to arrive in the country from Italian suppliers.
Msiska said the privately owned and commercially intended station will offer listeners unique programming after a careful study of weakness of the radio industry, and an audience analysis on their expectations.
“Matindi Radio has come to change the media industry as the station is not only there to educate, entertain and inform but also produce quality up to standard productions that meet listeners expectations.
“50 percent our programming will tilt towards education an area that has been sidelined for quite a long time in the industry. So Matindi would like to bridge the gap,” said Msiska further disclosing that the remaining 50 percent will be allocated to sports, business, health, and other important programmes.
The new station according to Msiska will begin by broadcasting in English and Chichewa coupled with huge prospects of the introduction of other ethnic language programmes.
Asked on the welfare of its employees Msiska said the station’s management is well aware of the rising cost of living hence its workers are a priority.
“The station has all resources for its sustainability and that all staff are being looked after carefully as we know the cost of living is high nowadays,” explained Msiska.
The station which has so far planted 13 state of the art transmitters will be airing its programmes on 92.8FM, 91.9FM and 90.8FM in the Southern, Central and Northern regions respectively.