Mvelani enters Nigerian market: Malawi streaming music platform

Mvelani a streaming music platform for Malawi has now successfully managed to acquire the licence that allows it to stream fast popular Nigerian music.

Dumisani Kapanga the CEO of for Mvelani.com told Nyasa Times that he has managed to negotiate successfully terms of the streaming license with Copyright Society of Nigeria (Coson)and in the next 12 months the music platform will invest in excess of 2 million Naira in the Nigerian Music industry for loyalties payable to Nigerian artists via COSON.

“This deal gives us access to thousands of Nigerian artists from well knows acts such as D’banj, Wizkid, Davido, Tiwa Savage to many others.

“Over the next 6 months we expect to have up to 10,000 songs on our platform giving our users access to some of Africa’s biggest stars and content,” Kapanga said.

“We are seeing thousands of users from Nigeria accessing our platform on a daily basis. Nigeria and South Africa are strategic markets for Mvelani and our establishment in this market will help us become one of the biggest African Music platforms,” he added.

Mvelani, according to Kapanga, is also working with the biggest record label from Rwanda with over 100 artists.

“Up to 15 artists are fully on boarded on Mvelani and we expect to have the remainder integrated on our platform by the end of June,” he disclosed.

Mvelani, said Kapanga, is also “ pleased” with the progress that the music platform has made in Malawi.

“Our brand is becoming well established with many users accessing our platform on a daily basis. Everyday we have numerous artists reaching out to us to have their music on Mvelani.

“We expect to pay out in excess of 1 million Kwachas this year covering royalties to Malawian music available on our platform. We are pleased that we can invest in the local industry and we expect the amount of investment to increase in years to come. “

Now working at an international bank in London, Kapanga 29 moved to Scotland in 2003 to study at Glasgow Caledonian and Strathclyde universities.

Mvelani aims to be the biggest online and mobile platform of African music. It came about as a result of the fact that the majority of music consumption today generates little to no money for artists. Mvelani aims to fix this by offering music fans a legitimate service capable of generating for artists the royalties that they deserve.

Users and artists are able to share their music on the platform, easily done by creating an account and uploading those songs to it. Before they go live, Kapanga and his team make sure that the uploads are of good quality.

Kapanga hopes that by bringing listeners onto the platform, the site turns them away from piracy and less monetised platforms and allows artists to generate greater royalties than they were before, thus changing music consumption habits.

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