Ndefeyo rebrands UMP to to Urban Music People

Ndefeyo Entertainment has rebranded its annual festival, Urban Music Party to Urban Music People.

Limamwe speaking at the rebranding event

Chief Executive Officer for Ndefeyo Ken Limamwe unpacked UMP 2017 as a multi dimensional event billed to be one of the hottest and most happening show this year.

Engaging journalists at Blantyre Sports Club for a media briefing, the CEO said the event was meant to interact with colleagues from the media to share their plans and exchange insights.

“this year, in recognition of our growth and renewed focus, we unbundled the awards from the festival and rebranded from Urban Music Party to Urban Music People” said Limamwe.

He said UMP regards media as indispensable partners to amplify their voice and mentioned that their support is accountable to the mission.

The CEO said this years festivities saying they have partnered with Nzikaarts to produce UMP awards and festival events.

He further went on to say “this partnership of two Malawian owned youthful brands will enhance audience experience and exemplifies the spirit of unity in local industry”.

Limamwe announced Cliff Couture, Vivietta, Christian Entwan, Terry Designs, Mauritius Designs and Jessie Kachikho as the exhibitionists for the fashion show at underground car park, Chichiri shopping mall on October 15.

“we also want to announce legendary Eric Palirani will grace the proceedings” said Limamwe.

UMP 2017 will be held in both Blantyre and Lilongwe: Underground Car park, Blantyre Sports Club and Bingu International Convention Centre.

International act EMTEE will perform at the venues.

In an interview Limamwe said people should be assured that EMTEE is coming.

He said from their track record, they deliver in terms of international acts they promise to show up citing Gemini Major and Nadia appearance at the 2016 edition.

Ndefeyo will also run a social responsibility campaign ahead of the November festivities however, details will be communicated after technical issues are sorted.

Nzika arts, Mwai Namaona said this year’s event is going to one of a kind and said this is a start of bigger things to happen.

“we want to inspire the youth” said Namaona.

UMP started in 2009 at the now demolished Grin Bamboo Park along Sanjika road.

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