Malawi’s television sector will on 1 December take another dimension when newly established Mibawa Television starts beaming to the public while vowing to initiate its own innovations.
Owned by John Nthakomwa of Mibawa Limited, the new television vows to bring mindset change to Malawians while offering opportunity and hope to the youth through its programming.
“Mibawa television will be a non-partisan info edutainment channel targeting various age groups but with a focus on the youth,” explained Nthakomwa.
“Our programs will target messages that can help us build the mindsets of our youth as future leaders of our beloved country while also providing them with quality entertainment.”
Nthakomwa while acknowledging how challenging television market is, said was determined to take major part in shaping Malawi’s television sector.
Through Mibawa Limited, Nthakomwa has been the major television content provider in the country and pledged to retain the established relationship with other TV stations especially the public broadcaster MBCtv.
“We believe we have built the foundation for Mibawa TV to strive. We have a vision. We would make sure we learn from others and perfect the trade inorder to be unique television that has unique flavor.”
The television station will start beaming on 1st December for three hours before increasing the beaming time as days go by.
Some of the programs expected on the television include Mwachande, Ching’aning’ani, Grapevine (as woman’s talk show), Showbiz & Lifestyle, The Making of a Band and A4AY (Action for Adolescent & Youth) among others.
Mibawa television has partnered other content producers such as Extra Solutions to improve on local content provision while challenging to meet Malawi Communications Regulatory Authority (Macra) requirement of 60 percent local content provision for all local television.
Mibawa TV will be on GOtv channel 832 and government’s bouquet MDBNL channel 124.
Meanwhile, Nthakomwa disclosed are in discussion with other television networks to include the channel on their platforms.