Next Level Agency, a leading independent worldwide booking agency, working with an extensive catalogue of artists and celebrities, is now branching into Africa and has on its management board two young Malawians, Arthur Milanzi and James Woods.
NLA wants to eradicate the trend of 11th hour cancelled international concerts and provide high class entertainers for African promoters, festivals and corporate clients.
Started in 2008, NLA managed to organize tours with American artists in Europe as well as branch off into untapped markets of Asia, Australia, Middle East and Latin America.
NLA’s references include international touring with such names as Chris Brown, Snoop Dogg, 50 Cent, 2 Chainz, Sean Paul, Nelly, Busta Rhymes, B.o.B., Lupe Fiasco, Jeremih, The Game, Ja Rule, Eve, Dennis Rodman, Gloria Gaynor, Bobby McFerrin, Tiësto, Chuckie and Paul van Dyk to name a few.
For 2016, NLA already has confirmed shows with R&B superstar Jason Derulo in Sri Lanka and Macau, ‘Blurred Lines’ singer Robin Thicke in Philippines, 5 cities tour across Australia with US rapper Tyga and more to be announced.
Two Malawians connection to the continent has made NLA to consider Africa as the next destination for business.
Recently, many international artists failed to appear in Africa for announced performances and collaborations with local artists.
Most of the scheduled concerts get cancelled or fans do not get what they expect, due to unprofessional practice of local promoters or third party booking agents involved.
With its vast experience in bookings and tour management, NLA intends to change the trend and give Africans the entertainment they deserve.