Rita Marley, the widow to the late reggae music legend Bob Marley arrives in Malawi on Saturday morning to join the Malawian President Joyce Banda as honourees at the Seventh Annual African International Media Summit (AIMS) to be hosted at the Bingu’s International Conference Centre in Lilongwe on 17th and 18th November, 2012.
Malawi’s President will be the Guest of Honour at the event where also Julius Marcus Garvey son to the fallen human rights activist Marcus Garvey will also be in attendance.
Hosted under the theme, “I am African” the African Communications Agency (ACA) has partnered with the Malawi Government, the African Union and the Diaspora Africa Forum amongst others to focus more attention and action specifically on the role the media and branding plays in Africa’s image.
“The two day event brings together entrepreneurs and media professionals along with Government officials, individuals and organisations throughout Africa in order to facilitate discussion about rebranding the image of the continent of Africa,” say Candice Oreid and Alvin Singh in a statement released in Lilongwe.
Major stakeholders such as the CNN, Reuters, Associated Press (AP), and Malawi local media along some of the world’s top journalists will take part in the annual conference to discuss their roles and responsibilities in helping promote a positive image of the continent.
Among other focus topics will include the role of social media in Africa’s image, branding techniques and promotion opportunities for private sector.
“This year’s Living Legends Banquet will feature the passing of the torch from one generation to the other and is delighted to have Her Excellency, the President Joyce Banda as Guest of Honour. The legendary Nana Rita Marley will be honoured as a living legend,” the statement says.
The Malawi President will also be honoured at the event.
ACA was created in 1997 under the leadership of Dr. Bamanga Takur and H.E Dr. Erieka Bennett and was the first African advertising partner of CNN in Africa.
The AIMS conference was created in 2006 as part of their ongoing efforts to ensure that Africa is portrayed in a positive light throughout mainstream media.
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