SFLA lands K10.5 mil Master Security sponsorship: Malawi oldest league

There were wild celebrations at the Mpira Village corridors in Blantyre on Friday afternoon when a local security company Masters Security announced its K10.5 million sponsorship of Malawi’s oldest football league, the Southern Region Football League.

The three year deal signing ceremony which will be reviewed after the end of every season was attended by Football Association of Malawi (FAM) president Walter Nyamilandu and his deputy James Mwenda, Masters Security company’s Managing Director Alfred Gangata and his wife.

The new sponsors have already paid K3 million upfront as well as medals and trophies for the upcoming league season.

In his remarks, Gangata said his company thought it wise to sponsor SRFA as it was the only association without a sponsor.

Gangata said sponsoring football does not mean that their company has a lot of money but that is their corporate social responsibility to contribute to the society.

The youthful Gangata said it is high time Malawian companies start sharing their profits with the general public.

The Lilongwe  based businessman also promised Malawians that if all goes well, his company will  bankroll an annual trophy comprising top teams.

However, he asked support from Malawians in order to boost the company’s business.

“It is sad that despite that the huge business deals given to international companies they don’t invest back in the communities. As a Malawian company we feel we should show them the way though we are minor players in the industry.

“We cannot sit here and make money from Malawians and let big adventures like the Southern Region Football League die. We are here to stay and we will continue sponsoring in other football circles,” said Gangata.

FAM president Walter Nyamilandu promised Master Security that they will get a huge value out of the sponsorship.

“We will do our level best to ensure that you get maximum value in return of the investment you have made in football. You are not wrong in patterning us, you have come to the right platform and we will give you all the support,” said Nyamilandu.

“You are a small company but have made huge sacrifices which we don’t take for granted and big companies should be asking themselves why they can’t do this,” said Nyamilandu.

Nyamilandu also hailed Master’s Security for taking a leading role in the development of football in the country basing on the fact that they also sponsor a football team Master Security FC that plays in the Central Region Football League.

Southern Region Football Association chairman Raphael Humba was short of words to describe his excitement after being ridiculed following a contractual dispute with previous sponsor last season.

“It is a huge relief to us and we will safeguard this. I would like to thank Master Security for the sponsorship and as a league we would also like to thank FAM Competitions Manager Gomezgani Zakazaka who initiated the deal alongside the Commercial Director Limbani Matola,” said Humba.

Master’s Security Company is the second Malawian local company to pump huge sum of money this year after Foundation for Irrigation and Sustainable Development (Fisd)  also announced a five-year K200 million (about $272 000) sponsorship  an annual trophy comprising Super League teams.

Fisd was sponsoring Wizards last season before it was relegated from the Super League.

The two sides parted ways after the club refused to relocate to Lilongwe from Blantyre as per the sponsor’s demand.

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