In line with its strategy to become fully digital in its engagement processes with customers and to match excellent service delivery across digital banking channels, Standard Bank Malawi has on July 1, 2016 gone live with social media — Facebook, Twitter and the blogosphere.
Head of Marketing & Communications Thoko Unyolo said the newly launched social media platform will help bridge communication between bank and customers and other stakeholders.
“We are launching these platforms as a channel to create awareness of our products and services, customer service, and any banking related information. These platforms will help customers get alternative access to information without physically having to visit their branches,” she said.
Unyolo said current and potential customers of the bank can interact with these platforms by liking the bank’s page on Facebook, following the bank’s account on Twitter and also liking Standard Bank’s blog.
“At Standard Bank we use various on-line platforms to add value to the lives of people. We invite you to join and contribute to the various conversations. We are interested in hearing your thoughts and views on money issues, finances, banks and Standard Bank,” she said.
The head of marketing said the initiative of going live on social media has come as a benefit to both customers and the bank as they will freely express their opinions and problems instantly.
“They will be privileged to communicate to the bank easier as they will not have to physically go to the bank. These social platforms have come as a guarantee of staying connected and close to its customers all the time.
“This is so as these platforms will operate on a daily basis at any time customers may want to communicate. For the bank, the social media platforms will enable us know customers’ opinions and problems on a large scale as social media is widely accessible,” she said.
Unyolo noted that as a bank that moves forward with time and technology, launching on social media underlines Standard Bank’s leverage and competitiveness in the digital banking space
“The bank is going to all heights of complementing digital banking so as to reach our customers in any way possible. Come join the conversation and connect with us via Facebook at StandardBank Malawi and twitter on standardbankMW,” she said.
Launch of the social media platform follows the introduction of a technologically advanced Customer Care Centre in Lilongwe by the bank which uses 4G/LTE-powered mobile technology, among others.
Just last week in Lilongwe, Malawi’s integrated mobile network and ICT service provider TNM launched the fourth generation 4GLTE network, a faster and reliable platform for WIFI internet, video conferencing and streaming and customer call centres for corporations, government and other medium enterprises.
With this new network platform, TNM has radically improved user experience with its capacity to enhance access to the most advanced form of communications whilst substantially reducing the cost of operations.
The TNM 4GLTE network, which underwent successful trials towards the end of 2015, is now available in the four major cities of Blantyre, Lilongwe, Mzuzu and Zomba and on track to be expanded to the rest of the country by December.
The new platform will enable customers to experience reliable and fast internet, download movies and live TV without buffering, communicate via HD voice or uninterrupted HD video calling.Follow and Subscribe Nyasa TV :