TNM exceeds 2 million subscribers in Malawi
Telekom Networks Malawi (TNM) has managed to exceed two million subscribers as of July end, which the company describes as a major milestone in its aggressive growth strategy.
The development signifies how the company has managed to fast-track itself to meet the growing demand in a country with statistics indicating TNM has managed to achieve 10% growth in telephone penetration, which resulted in 1.5 percent growth in GDP.
TNM was launched in 1995 and achieved 1 million subscribers 15 years later in 2010. In 2012 it managed to register a 45 percent market share.
TNM’s Managing Director Mr. Willem Swart, in a statement made available to Nyasa Times, said now the company has achieved a critical mass for its business and entrenched its position in the market.
“Over the years TNM has made significant strides in the market which has resulted in this achievement. The whole TNM family is proud to be associated with this achievement.
“We thank the people of Malawi, TNM subscribers, partners and suppliers most immensely for their unwavering support and trust in the TNM brand,” said Swart.
Swart disclosed that, alongside the technical investments, TNM made further investments in the TNM brand, marketing, sales and distribution as well as cutting edge products and services that continuously address the subscribers’ needs.
He cited the introduction of Mtolo bundles, Muyaya loyalty scheme, Usage bonus, Yanga discounts, Mpamba and Moyo Insurance cover as some of products, which continue to appeal to subscribers’ in the consumer segment of the market.
TNM also revamped its corporate services and incentives to gain support from the corporate segment which has since been staunch. The phenomenal market response has seen the company’s market share significantly rise from 29% in 2008 to 45% in 2012.
“As a result of the investments and improved service delivery, TNM has reached and improved lives of many Malawians. TNM market share has risen past 45% from 29% in 2008 registering ourselves as a major market player. TNM is now well positioned for the future and commits to deliver even more customer satisfying services into the years ahead.
“The growth in TNM has further knocked on effects in the sector and the Malawi economy as whole. The market penetration has more than doubled from 14 percent in 2008 as a result of this growth. TNM is proud to have added value to the growth of the Malawi economy over the period”.
Meanwhile, TNM is expected to carry out 10 social investment programs at an expense of K2 million per program totaling to K20 million to mark as celebration with the Malawi community as well as a way of giving back.
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