TNM launches ‘it’s great’ campaign: Touts Malawi as a great place to be
Malawi’s premier mobile network services provider TNM has unveiled a new message of optimism and hope for the country through a new thematic communication campaign called “It’s Great”.
Chief Commercial Officer, Daniel Makata said the “Great” campaign is the new platform on which TNM will engage its customers and stakeholders in 2016.
“It’s ‘Great’ highlights the passion that we as TNM have for Malawi and Malawians. We are a patriotic brand that is proud of our heritage as a home-grown telecoms business. We are confident of the long-term potential that Malawi offers to her warm-hearted people. Our role as TNM is to apply mobile telecoms in everyday life and lead in unleashing the potential that lies beneath,” he said.
Since 2011, the mobile telecoms sector has been contributing significantly to Malawi’s economic growth, according to the International Monetary Fund (IMF).
Analysts such as the Standard Bank Group have tipped mobile telecoms to continue contributing to growth in Africa, albeit at a slower pace due to factors surrounding commodity prices like oil.
The thematic campaign encourages Malawians to “Share, Cheer, Serve, Dance and Innovate”. It was developed for TNM by FD Communications Ltd, a leading Malawian advertising and public relations agency.
Makata said these attributes will help inspire Malawians to contribute great things to their great country and rise above perennial challenges.
“We must work towards turning challenges into opportunity. There’s new optimism for a better Malawi, and with the mobile technology that TNM offers, the time is ripe to achieve great things in a great country,” he said.
The CEO said in coming up with the thematic campaign TNM a engaged customers to understand their passion points and needs so as to deliver relevant communication.
“After about 20 years in the market, our customers are more mature and we need to ensure we grow together with them. Our refreshed brand communication tools acknowledge the importance of celebrating with Malawians while recognizing the value our customers,” said Makata.
Stevenson said the mobile provider will continue to offer a great range of mobile benefits to its customers with a local touch and feel while connecting them to endless opportunities locally and internationally.
“TNM is an enabler of business and personal life. Our integration of mobile telecoms and ISP business following the Burco acquisition gives us the leverage to unlock the potential of mobile data as a catalyst and gateway to prosperity,” he said.
He added; “With our new shift in business strategy, strengthened connection to the family and business networks, we’re excited to give our customers a true Malawian experience and feel as well as so much more value. TNM is committed to provide simplified and converged products and services to Malawians. As a local company, TNM is very passionate in bringing innovative services and products to its customers as such we will make sure that we offer tailor made mobile services,” he said.
As part of the campaign, TNM has launched a high-tech retail sales centre at the new Gateway Mall in Lilongwe. The company has also increased the number of its shops to 24 from 16. All the shops have been rebranded with the new thematic campaign.
TNM, listed on the Malawi Stock Exchange (MSE) continues to enjoy healthy profits, posting a net profit after tax of K5.4 billion, up from K5.4 billion, of which over K3 billion has been proposed to be paid as dividends for the company’s shareholders.
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