Malawi Vice President Saulos Chilima on Friday appealed to marketers to think outside the box and find ways to create a positive image of the country to woo foreign investors.
Chilima, himself a prominent marketer, was speaking in Mangochi at a Chartered Institute of Marketers conference convened to revive the Brand Malawi initiative.
The initiative is a last ditch attempt by the marketers to offer their skills in painting a good image of the country to the world.
” I cannot agree more that it is such an aggressive effort and intervention to compliment the efforts by different government institutions to propel tourism, Foreign Direct Investment and Trade Export yet the missing link has been to package Malawi as a complete brand and sell it to the world,” said Chilima.
Chilima, speaking calmly like a professor of Algebra in a class of mutes, urged the marketers to borrow a leaf from South Africa.
“At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective,” said the Vice President.
“And as marketers this is your time to ask not what your government can do for you but what you can do for your government.”
Chilima said it was high time marketers made a difference and that government would give them a hand to implement the ambitious project.
In his remarks CIM outgoing president Gladson Kuyeri thanked Chilima for accepting the invitation, saying it spoke volumes of government seriousness in transforming the country’s agenda.
Scores of marketers from different industries are attending the three day conference which has attracted international speakers.