The managing director of private owned Zodiak Broadcasting Station, Gospel Kazako, has offered an apology the people from Likoma and Chizumulu Islands who protested about a demeaning advert carried by Zodiak radio.
The advert was insinuating that the Islanders have not been part of Malawi and were officially declared to be part of Malawi following Zodiak’s mounting of transmitters on the Island.
The advert was literally “welcoming them to Malawi” following installation of a transmitter on the Lake Malawi islands.
The advert went “They are listening to ZBS loud and clear. Transmitting equipment has been mounted right on the island. 90.4 fm. The people of Likoma and Chizumulu welcome to Malawi. Zikachitika mu mvera kwa ife”.
The Islanders petitioned ZBS to retract the advert and reservedly apologize to them for the advert which has been described as offensive and insensitive.
They felt Zodiak had demeaned them.
Kazako humbled himself: “We sincerely apologise to the Malawians in Likoma and Chizumulu Island for the advert.”
Zodiak will stop carrying the controversial advert, Kazako promised and that they will be conscious when carrying their adverts to avoid annoying any group of people.
Kazako launched Zodiak in 2005 which now reaches the whole country and now has also a TV channel.
Nearly 75% of its programmes are broadcast in Chichewa, Malawi’s main language, which is also spoken in neighbouring Zambia, Mozambique and Zimbabwe. Kazako is a poet of note in Chichewa.