Airtel, Nexva launches Malawi’s mobile app store

Leading telecommunications services provider, Airtel Malawi, has announced a strategic partnership with neXva, Inc., a global provider of white branded app stores, to launch Airtel branded mobile app stores in Malawi.

This new initiative will empower local app developers in Malawi to monetize their content and benefit commercially from their innovation.

Under this agreement, neXva will provide Airtel Malawi with a full App store platform that will be deployed through several channels including a customized website, mobile website and Android app as well as a developer portal for the localization of the app store.

Speaking on the new initiative, Charles Kamoto, Chief Commercial Officer of Airtel Malawi explained: “We want to bring locally relevant mobile applications to our customers and also continue to drive local application development by empowering talented app developers in Malawi. Also Airtel prepaid customer can buy a premium app directly with airtime.

“We selected neXva for this strategic alliance because of their robust technology offering and the unique advantage they offer local app developers to monetize their content. We realize that localization is key to the success of Airtel’s App store in Malawi,” he said.

Leading telecommunications services provider, Airtel Malawi, has announced a strategic partnership with neXva, Inc., a global provider of white branded app stores, to launch Airtel branded mobile app stores in Malawi.

This new initiative will empower local app developers in Malawi to monetize their content and benefit commercially from their innovation.

Under this agreement, neXva will provide Airtel Malawi with a full App store platform that will be deployed through several channels including a customized website, mobile website and Android app as well as a developer portal for the localization of the app store.

Speaking on the new initiative, Charles Kamoto, Chief Commercial Officer of Airtel Malawi explained: “We want to bring locally relevant mobile applications to our customers and also continue to drive local application development by empowering talented app developers in Malawi. Also Airtel prepaid customer can buy a premium app directly with airtime.

“We selected neXva for this strategic alliance because of their robust technology offering and the unique advantage they offer local app developers to monetize their content. We realize that localization is key to the success of Airtel’s App store in Malawi,” he said.

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