The Booster experience will invade the Capital, Lilongwe this weekend after a successful promotion in Blantyre where the producers Castel Malawi has described the response as encouraging.
Booster is a new product from Castel Malawi Limited, an apple flavoured cider beer which mostly targets women.
According to Senior Brands Manager for Alcoholic Beverages of Groupe Castel Malawi, Widdey Nsona, they are impressed with the response on the market and assured Lilongwe fans that this weekend the promotion will invade the city.
“So far so good and we are impressed with the response from our customers. Come this weekend we will invade Lilongwe,” he said.
The promotion gives lucky people to be treated to a celebrity lifestyle with a free 10 minute limousine ride around town alongside 10 models while enjoying free booster beer.
The promotion which clocks into third week in Blantyre, allows People to purchase a minimum of three booster bottles in selected pubs in order for them to stand a chance.
Some of the pubs selected in Blantyre include Blantyre Sports Club, Mt Soche Hotel Sportsman’s Bar, TJs Bar, Mibawa Café and Sports Complex, Pa Zeka.
The company promises more interactive promotions with their customers in appreciation of their loyalty.