Bossaro Music Group (BMG) is exploring the commercial side of music in a bid to support community initiatives which will uplift the lives of vulnerable groups.
In a statement, the group said artists can play a big role in transforming the lives of vulnerable groups in the community.
BMG is now producing BMG branded products that include T-shirts and caps. The proceeds will go towards charity.
“In a way we are just responding to the demand that our brand has created. There are a lot of fans who want to associate with the Bossaro brand. We just want to play our role in transforming the lives of people in the communities,” said Cyclone whose real name is Patali Mkorongo.
He said BMG wants to utilise the popularity of urban music as the youth oriented genres are gaining acceptance in most households.
“A lot has changed today and hip-hop is slowly becoming a household genre. You can hear kids imitating some of the songs that is why we would like to influence the youth more to become meaningful citizens.
“As BMG, we want to do things differently. There is a lot of feedback from our fans and we would like as much as possible to accommodate their ideas. We are into music for a number of reasons but we believe also that we can influence the youths in a number of ways,” he said.
BMG comprises Iceberg (Dalitso Mtambo) and Cyclone. To go with the group’s branding, Iceberg is called Bossaro Ice while Cyclone responds to Bossaro Cyclone.
BMG, as a record label and music group, was established in October 2016. Iceberg was once a member of musical group WUN and Cyclone was a member of the Basement.
BMG has since released singles like Ma Bossaro, Bow Down featuring Malinga Mafia, Carry On featuring Rina and Legends Never Die which features various artists.
According to BMG, the group aims at entertaining, raising awareness and empowering the youth through music.
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