Castel Malawi re-launches Sobo Squash
Castel Malawi Group, a leading producer and distributor of alcoholic and non-alcoholic beverages in Malawi has finally bowed down to pressure as they bring back on the market the famous Sobo Orange Squash.
The product was launched on Thursday December 12 2019 at Amaryllis Hotel in Blantyre.
Speaking at the function, Castel Malawi Managing Director Horve Milhade said he is delighted that the product is finally back on the market.
“I have to assume that our obsession every single day is to bring happiness to our customers,” said Milhade.
However, Milhade admitted his company has been facing numerous challenges including increased production costs, tax issues, and mismanagement among others.
“We had an environment which cost us quite a lot and I don’t want to talk long about the tax issue. Business need to have a total friendly environment to grow and make people happy,” said Catel Group boss
According to Milhade, his ambition is ‘to recover and continue developing the company’.
“We will be there for you; for the family, for the kids, for the people and every single family not only in Malawi but everywhere. We will put this magic brand” he said.
He therefore called upon all Malawians to flock down to various super markets to purchase the ‘genuine’ SOBO squash they used to previously enjoy.
“This is the original recipe, the one you loved. You missed it and here we are again” he added.
Speaking on behalf of Malawi government, Minister of Trade, Industry and Tourism Salim Bagus hailed Castel Malawi for responding positively to the call of Malawians in bringing back Sobo squash.
He therefore pledged government support to Castel Malawi and other manufacturers’ in order to jointly boost the economy of the country.
Castel Malawi Limited was formerly known as Carlsberg Malawi.
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Where is Kuche Kuche? If you don’t want to produce it then sell the trademark to another company because Malawian alcoholics were in love with it.
Welcome back.I have tasted,very nine.I stopped taking anything that needed dilutation.Mwamwesa anthu mimuwawani mmakwalalamu.Osamachita chibwana
BOMA LIKUFUNA CASTEL IZILIPILA MISONKHO YOMWE CARLSBERG WAS EXEMPTED FROM (NOT A BAD IDEA, KOMA ZIZILOWA THUMBA LAKE LITI?). CASTEL KUTENGERA KUTI INALOWA CHOKOLO CHA CARLSBERG SIKUGWIRIZANA NDI MFUNDO IMENEYI, IZI ZAPANGITSA KUTI DPP IWUZE CASTEL KUTI IZINGOLIPIRA THEKA LA MISONKHOYO KU CHIPANI ZOMWENSO NDI NYASA ZAKANIDWA NDI CASTEL, NKHANIYO IKUTERO!!
No mercy. Its business.
Koma mwatimwetsa zosamwa anthu inu. Musazachokenso.
Goooood we have been taking fake sobo since you left making sobo
Goooood we were drinking fake sobo za nyika.
This is a very good development for our Country. Due to the non availability of SOBO squash on our Market we have been a dumping country for MAZOE and another Squash from Zimbabwe. We are actually exporting Jobs to Zimbabwe. We need our Government to support our Industries, the missing of SOBO created a big vacuum for those who got so used to our SOBO and our Tax system should not favour imported products. Our Tax system is not attractive or the Manufacturer is trying to play games to undermine our system
Hope you will live to your word ,doubtful though!!
Same of us we are Muslim so please we need to make sure that our children our parent’s are save from alcohol, when there are selling those alcohol bottles of they must make sure that they don’t mix with normal ad that we will cause problems, to our parents who don’t read to distinguish between alcohol and nomal species in small shops
You’re not making sense you fool. What is it exactly that you are trying to say.
Go back to school please.
i hope that the superb taste which we used to enjoy hasnt been compromised
i hope that the superb taste which we used to enjoy has been compromised
What happened for it to be withdrawn in the first place? There are a couple of products also like fanta passion which we cannot see on the market then you should start claiming about losses when you are withdrawing some of your cash cow products.
Castel Malawi just about 5 months ago was producing substandard beverages including SOBO.
Due to public complaints about side effects to SOBO, CAMA asked Castel to stop its SOBO production, which was a good move.
We now hope that Castel has maintained its recipes.