Center for Development Communications (CDC) and Malawi Electoral Commission (MEC) have intensified voter awareness through the Community Cinema and Dialogue initiative aimed at wooing the masses to take part in voter registration.
The two organizations on Monday, organized the initiative in different constituencies in Blantyre city persuading the masses to take part in the exercise through a thirteen-minute voter registration film.
The Community Cinema and Dialogue initiative which was being held mainly in major trading centers attracted a large turnout in Makhetha, Nkolokoti and Chiwembe townships
Speaking in an interview CDC Facilitator Andrew Banda said the two organizations embarked on the initiative in order to provide voter civic education to the communities through cinema so that people can fully understand the registration process.
‘’This initiative is so unique to other programs that we were using before as we are both using cinema and education entertainment in influencing people because they easily grasp the messages through dialogue and visuals than other forms of communication, “he said.
Banda added: ’there is a saying that says seeing is believing , so as CDC our target is to reach out to a lot of people through the initiative so that they can go and register in large numbers, MEC alone cannot manage to woo the masses, that’s why we have jointly embarked on the program’’.
A spectator from Kachere township, one of the points that the initiative was conducted George Kadangwe hailed the program saying the cinema has managed to clear out misconceptions that a lot of people had especially the use of national identity cards in voter registration
Commenting on the impact of the Community Cinema and Dialogue initiative,Constituency Civic and Voter Education Assistant(CCVEA) for Blantyre Malabada, Madalitso Njelema said the initiative has managed to attract a large turnout of people taking part in the voter registration exercise.
Centre for Development Communications (CDC) is one of the civil society organizations accredited by MEC to conduct civic voter education in readiness for May 2019 tripartite elections.