Has Chilima’s manifesto humbled Chakwera’s Hi-5 message?
In the beginning there were two different political parties—Malawi Congress Party (MCP) and UTM; each with its own message to woo voters.
The MCP led by Lazarus Chakwera, had a catchy HI-5 phrase premised on: servant leadership, prospering together, ending corruption, rule of law and national unity.
On the other hand, Saulos Chilima’s UTM had it all ‘Tsogolo Lathu Lowala, Labwino, Lafika’ mantra of transformation leadershp premised on specifics such as: 1 million jobs, cheaper fertilizer, free connection to utilities, rooting out corruption, etc.
However, today—when these two parties came together through a Tonse Alliance, it is becoming evident that Chakwera’s non-specific HI-5 message has been swallowed up by Chilima’s specific issue-based campaign messages.
Just look around.
In almost all the rallies addressed by Tonse Alliance, messages that props up are those about 1 million jobs, cheap fertilizer and rooting corruption.
Seldom does Chakwera’s catchy HI-5 being expressed—perhaps is it because of Covid-19?
Does People’s Party (PP) have message of its own? What about Khumbo Kachali, John Chisi, Kamuzu Chibambo, Enoch Chihana—do they have a message for Malawians or they are just riding on the backs of their alliance partners?
It is becoming evident that Chilima’s campaign message is giving Tonse Alliance a considerable lease of life than any party to the alliance.
Arguably, on message wise, it wouldn’t be an understatement to advance that Chilima is propelling Tonse to victory.
What is critical in all this is the mastery of message creation to help appeal to the voters without hustle.
Chakwera’s HI-5 message, despite being catchy, is generic. It doesn’t have those quick take home messages—sharp and memorable promised that can easily move a voter.
Lazarus Chakwera’s phrases such as ‘rule of law’, ‘servant leadership’, ‘prospering together’, ‘ending corruption’, and ‘national unity’, are abstract and lifeless. They do not connect with voters as they are deemed bookish.
On the other hand, Chilima’s phrases such as ‘1 Million Jobs’ and ‘Fertilizer at K4500’ have life and are to the point. They speak direct to the common needs of a voter and, as a result, a voter connects easily.
This could be debatable but, let us face it; Chilima’s campaign messages are giving Tonse a strong appeal to the voters. The 50-50 sharing deal is quite appropriate.
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In the beginning, God, after creating Adam proceeded a step further, “And the Lord God said,”It is not good that man should be alone; I will make him a helper comparable to him”. Genesis 2 vs 18. In order to achieve His divine plan for man to replenish the whole earth with mankind, the woman, Eve, was a brilliant divine act of creation. There is so much power in unity, hence ‘THE TONSE ALLIANCE’, just like Eve and Adam were given different features and functions, strangely today we are talking of billions of mankind populating the globe. My conclusion,”IT IS NOT GOOD FOR MCP TO BE ALONE!”, the different manifestos by MCP or UTM is healthy and desirable for giving birth TO THE MUCH AWAITED NEW MALAWI!
Guys lets just talk about “kumyatitsa DPP pa 23” other issues later
Hate the WRITER BUT WHAT HE HAS WRITTEN IS TRUE…….
So what
The writer seems not to be political. I feel to the learned, the H5 is more achievable than 1mil jobs and 4500/bag fert. Chakwera has gone into lies of UTM to gain votes as you said rightly than people want 1mil jobs
Crying for 5 minutes of my life I have wasted reading this useless article. I will never recover them again.
akamati mu umodzi muli mphamvu it is because aliyense brings his best and also shields the weakness of the other. Pailbe mwalembapo apa. Mgwirizanowo meant kuti anthu asakanize zinthu and they have done that. iwe vuto lako ndi chani?
Mike Fiko, your observations are correct. Most comments here are very emotional and they don’t read between the lines to see your point of view. However, good leadership is not about knowing it all. It is about choosing the best people and advisors around you. And Chakwera, by accepting Chilima to partner with him has shown good leadership. I come from mvula zakale. There used to be a popular pop group called the Beatles. It was a four member group. But the key song writers were only 2. Paul MC Cartney and John Lennon. And yet the group is what was presented to the audience.
Don’t mislead people, the Hi-5 message is still being shared. It should be understood that the Hi-5 are the guiding principles through which the fused manifestos will be implemented. All tonsevalliance partners are giving out their messages within the -hi-5 framework. By the way, have you noted that MCP manifesto has cheap (low cost) fertilizer for everyone? So does the UTM manifesto. And have you noted MCP has “creating jobs for the youth through the Natiobal youth service? – UTM has 1m jobs. This is why the manifestos were merged seamlessly. Nde ukuti bwanji adha?
WHAT MATTERS IS TONSE ALLIANCE BOMA AAAAAAAAAAA…….. KUTI NYADU! NYADU! NYADU! NYADU!
But of-cause
Zonse zilimo baba,Tonse alliance Moto Moto.
The writer is making a mountain out of the molehill.I really don’t see anything to write home about here. By the way, what it the take home message from the DPP/UDF Alliance manifesto?
Am back
Why don’t u ask your uncle Muntharika for abandoning his manifesto and follows Chilima’s of Cheap fertiliser @ Mk5000 while Chilima’s one still Cheap @ Mk4500 hahah mwana uyu ndikatundu amwene mlira nayo while Tonse Alliance is celebrating u will be crying Amayo.
Nevertheless my vote and my family’s votes are for Tonse Alliance
Chakwera is just as clueless as Mutharika. Chilima would have made the big difference this country needs. Now we will have 5 more years of misery. Eesshhhh!!!!! Poor Malawi what wrong did you do?
I see some sense in your comment Cusper.
Mike Fiko, I don’t see any issue here. Where is the problem or what are trying to communicate? These parties have common agenda and before the formation of the alliance their manifestos were presented to people in different ways. But the consolidated manifestos have captured the common agenda of these nine parties.
It doesn’t matter. If you are looking for issues, go and start one concerning the Chief Secretary to the government Mr. Lloyd Muhara whose contract expired last year in December but still has the guts to force others on leave.
All we know is that we will vote for the Tonse Alliance and kick all cadets and veteran thieves out of government, because change has come to stay and mother Malawi will be saved.
Leave our alliance alone!
My friend, Fiko,what’s the take home message in this article? And for what benefit to readers? If the partners agreed to use the messages you have mentioned in their rallies , is there any problem? Look at the messages from the other camp. Don’t you notice the same? Even if you had said something about the other camp, still your article would have remained empty.
The Manifestos are alike so whichever is portrayed to the electorate is sufficient. There is no need for redundancy.
End the piece by pointing out that even the DPP government has joined the bandwagon.
UTM has 4 MPs. Chilima got 1m votes(??). …it is possible he is useless …… in the eyes of the farmer
Poor analysis.Chakwera spiritually inspired super high five is what malawi needed.Nothing can surpass this.1million jobs alone without prospering together is useless.Cheap fertilizer without stamping out couurption is nothing.if you have read the catholic bishops pastoral letter.They have
Just copy and paste chakwera high 5 as characteristics of a leader malawi should vote for.Infact the chakwera super high 5 is the masterplan that has swallowed the cheap fertilizers 1 million jobs.MCP manifesto was clear on fertilizer universal subsidy so both chilima and chakwera are at par.The two parties premises standbon their own as the best.In fact MCP for the first time has the best manifesto that this country needed I assure you.
On point
true true chief
Hehehe Mr Fiko is singing the Tonse Alliance tune now after bashing it in his previous posts. What has changed Mr Fiko? Has it finally dawned on you that the horse that you were betting on to win does not look like it will the day? Word of advice to you, kuno ndikunja osamangoyang’ana what is getting into your pocket and ignore all journalism ethics. Muvitika akachoka amakulipiraniwo.
just be quite. You don’t watch their rallies. all what is said is within the HI5
Another “writer” on the DPP tab. Barking , Barking, Barking and Barking some more……for nothing!
You are just being polite and we know what you are trying to communicate which is quite right. Chilima is a genius however Chakwera is wise and he knows this. In an alliance you need that balance. Chakwera also comes with MCP masses and together, they are formidable opponents to the DPP and must work together to dislodge them. Cast your vote to make a difference!!
Chilima is just a good communicator and connects with the populace quite easily, period.
zimafunanso nzerutu zinthuzi. Tidanena kale kuti awa akwera ya Chilima. Ngati sawina apa, Chilima tidzamuvotera akadzakhala ekha ndipo adzawina mu 2024.
When I saw your headline I was bit skeptical with your narrative but in reality this is true, message we need to convey to the poor masses as Tonse Alliance team is Take Home Message indeed.
We are doing extremely well by adopting Chilima’s manifesto coz Chilimas manifesto is a Short Term Strategy of 1million Job, cheap fertiliser and so on to target and attract more voters both rural and urban dwellers then later we will implement both UTMCP Manifesto when we are in power.
It needs someone with IQ to understand other manifestos though they are so brilliant and to the par. Chakwera’s Hi5 is a national building one and in Business Management we say long term strategy which is good .
So to the writer of this Article plz just eat humble pie and don’t confuse us coz this is too late for u. Our mind is already made to vote for Tonse Alliance, ask Chilumpha and Ras Chikomeni who have dump DPP/UDF or what we call Family Alliance .
BUT HIGHLY EFFECTIVE LIKE A MDICAL DRIP TO A HIGHLY SICK PERSON/MALAWIAN ECONOMY
Pointless article! Highlight you blue camp issues – laptop and data…..
Chilima ndi more.Had it been he was the one manning the Alliance,could have won the election without campaigning. Still more Chakwela is the next president
Mike fiko. This you have written well without bias or prejudice.
We don’t want chakwera and Mcp stop forcing them on us. Malawi will not bring back that nazi party into power. Chilima made a huge mistake going these evil people
A Chakwera sadziwa Ndale nchifukwa angotulutsa nthano zovuta kutsatira – empty and childish slogans that have impact on malawians!!!!
Chakwera opanda nzeru uyu. Nthawi yomweyi wasiya kale Hi5 Wayamba kupanga zamu manifesto ya chilima. Fotseki!
Boma ndila APM ili
What is the purpose of forming an alliance.? It is to present conflicting messages or a unified message that will appeal to the public? Has anybody in the alliance complained? Is DPP/UDF alliance sending different messages or one message. Wakutuma ndani mphwepwa yopanda nzeru iwe. Why waste time to raise a trivial issue? Your time is up!!
Actually I noticed some time ago that in NASA times there are journalists who have been paid by DPP to write negative articles about the opposition. This article confirms my suspension. Mike Piso is pocketing big bucks from DPP. I think it has finished and he is asking some more but they are delaying paying him hence this article. You will not eat any money from the Tonse Alliance. Wawuponda. Malawi walero wafika basi