Lilongwe-based television network, Luso TV has pledged to change the way Malawian watch and relate to the small screen.
Luso TV was among several TV and radio stations that were licensed by the Malawi Communications Regulatory Authority (Macra) last month.
The other notable awardees include Zodiak Broadcasting Station (ZBS), who will roll out Zodiak TV and media giant Blantyre Newspapers Limited (BNL) who will roll out Times TV.
In an exclusive with Nyasa Times at their new premises at Raza House in Lilongwe’s Area 3, Luso TV boss said they are ready to offer Malawians cutting edge television programming and are waiting on Macra to distribute transmission signals.
“Our programming is just entertainment, no politics and no news. This is an entertainment based television station. Once Macra issues the signal distribution, we are going full throttle,” Luso TV’s station manager Franklin Phanga said.
He explained that the reason behind the establishment of Luso TV is to promote talent in the fields od sports and arts.
“So people should expect live music shows, live sports broadcasts plus a lot of music, drama and cultural arts programming,” he said.
According to Phanga, Luso TV is ready to roll beam and will do so once Macra finalises the digital migration technicalities.
“We are at a very advanced stage; programmes are being shot and edited in preparation for the rolling out. But while we are waiting for the signal distribution, we are exploring other areas of broadcasting. We will soon go into web broadcasting by early August to cater for the internet audience and we are also exploring options of beaming on free-to-air decoders,” he said.
Phanga claimed that Luso TV presents a fresh approach in Malawian television.
“Although we have programming for every age bracket, we have recruited a team of young, energetic and ably skilled, highly talented and enthusiastic workforce so people should expect very unique TV broadcasting. And being Luso TV, one need not ask about talent because this is where all the talent begins,” he said.Follow and Subscribe Nyasa TV :