Electronic media regulators, Malawi Communications Regulatory Authority (Macra) says only 2.9 percent of Malawians have access to pay TV like DSTV a situation officials say is worrisome.
Macra director general Godfrey Itaye said this Wednesday in Blantyre when three local television stations signed to be beamed on Zuku, an east Africa pay TV.
Itaye said it was more dissapointing that only 10 percent of Malawians have access to.local television stations.
He said there was need to do more to ensure more Malawians are well informed.
Itaye therefore welcomed the coming of Zuku TV, saying with only K2500 pay per month. Malawians can watch news and get maximum entertainment.
“It is pleasing to note that Zuku TV has taken on board local television stations. This is what we would like to see. We need more content for the viewers,” said Itaye.
The three TV stations that are now on Zuku v are Times, Zodiak and Luso.
Zuku Country Manager Robert Wanjohi said the additional stations will provide home grown entertainment to Malawians.
“We have added these stations in an effort to meet the ever growing demand for Malawian content from our local viewers. As a company, we want to provide more local content to the viewers,” he said.
Wanjohi also said Zuku will soon launch a new package at a rate affordable to most Malawians.
“Today, we are also launching the Zuku smart pack, whose subscription fee is only K2,500 per month. We believe this will help Malawians to be entertained in the comfort of their homes but at a reasonable fee,” he said.
Zuku also operates in Kenya, Uganda and Tanzania.