Packaging Industries Malawi Limited on Thursday 6th June put up a unique environment education campaign aimed at imparting teaching school children the dangers of deforestation.
The event which took place at Nkolokoti Primary School was the first of its kind in Malawi where a Cartoon Movie was shown on a big screen to thousands of pupils.
The cartoon movie was produced by COSCOM, a media company run by veteran broadcaster Tailos Bakili.
And speaking when she graced the occasion, Minister of Environment and Climate Change Management Jennifer Chilunga noted that television cartoon animation programs are very powerful and vital teaching tools for children, as they tell complex stories in a few images.
“The use of cartoon animated movies to provide children with the information as well as tools to understand fundamental environmental issues and how to take action to help protect our planet is a very welcome development.”
She also commended the producer of the movie Tailosi Bakili for his creativity.
” I should applaud COSCOM for pioneering a new approach to creating environmental educational materials for children.”
On their part. P.I.M Financial Controller Gift Mtileni said Packaging Industries decided to support the environment education venture as part of their social responsibility to the community.
He revealed that most of the raw materials which Packaging Industries uses comes from trees, hence the company is a keen advocate of maintaining and conserving trees.
“PIM has sponsored this project as a way of enriching children with ways to protect and look after our environment, all packed in a cartoon animated series.”
And COSCOM Director Tailos Bakili, said his entity is working on producing 100 episodes of environment educational cartoon animated movies which shall be shown throughout the country on big screens.
At the function, children were also entertained by FIKISA of the Akamwile fame.