Claudius Chimseu, a standard seven pupil at Manja primary school on Monday became the winner of a brand new HP laptop after scooping first position in ‘blue band, taste the growth challenge’ essay writing competition championed by Unilever Malawi.
Early July this year, the company launched blue band activation campaign which among of the activation activities were essay writing competition amongst primary pupils in schools across the country.
In addition, the company also conducted in-store event where the potential entrants were those whose receipts given for buying blue band qualified them for the competition.
Speaking at a final raffle draw of blue band, taste the growth challenge conducted at Unilever head office in Limbe, Chimseu expressed excitement for the award and has since encouraged his fellow pupils to emulate the example.
According to Chimseu, his essay titled ‘ what I want to be when I grow up’ made him score 92 percent hence the award.
In her remarks, Unilever marketing manager Wongani Vinkhumbo said she was overwhelmed with the number of people participating in the activation exercise.
“The main purpose of this activation exercise was to sensitise people on healthy benefits of blue band because it contains fats and vitamins that are crucial for growth of children.
“So, in generally we are very impressed with number of people who participated in the activity. Also let me congratulate Chimseu who has won a laptop for writing a comprehensive essay,” said Vinkhumbo.
She further explained that there are other prizes such as Cookers, Mini ovens, Bread bins, Cake stands, Golf shirts and Aprons that have been earmarked for the 195 winners who participated in in-store blue band, taste the growth competition.
It is estimated that the company has injected over K20 million for the whole ‘blue band, taste the growth’ competition, according to Vinkhumbo.