Standard Bank of Malaw has launched the “Be More” race to take place in Lilongwe on July 30, 2017 and to bring together customers, community, civic leaders and professional athletes.
Head of Business Banking Edward Kilian said the “Be More” race aims to become a platform by the bank to create partnerships with customers, families and community with the goal of promoting health, wellness and education in society.
“Our sponsorship of the ‘Be More’ race underscores Standard Bank’s passion in taking the lead to create meaningful engagement for customers and other stakeholders. The theme “Be More” describes how far as bankers we are willing to go to demonstrate that we can do more than banking. Beyond the bank, we realise that we live in communities where we can do more to impact positive change and move lives forward,” he said.
He said the bank aims to grow the race into an into a leading, authentic endurance signature event on the race calendar in Malawi to be subscribed annually by diverse interest groups.
“We hope that the race will grow into something more than just a race–a platform to take stock of our health and also raise awareness to society’s most pressing needs that may require the attention and support of all stakeholders, financially, materially and morally,” he said.
Kilian said that the “Be More” race has been designed to plug into a routine sport that Malawians have fallen in love with in recent times–jogging, and fitness walks.
He said Standard Bank would like to elevate these exercises to become meaningful events that translate positively for society at large.
“In our cities and towns, what was once considered a pastime reserved only for weekends and holidays, has become a daily routine with more people taking to open-air fields to jog, walk and exercise. We looked at this and thought that a marathon would be an opportunity to bring everybody together. ‘Be more’ showcases that we are more than a bank but a partner that supports and cares about what matters to customers and community” he said.
Kilian said the July 30 race will stretch from Standard Bank Head Office in Lilongwe City Centre to the city’s nearby village of Kumbali, a distance of 21 kilometres that will afford racers with captivating nature views.