Malawi’s integrated mobile network and ICT service provider TNM on Wednesday joined in Patience Namadingo’s #5Mil in 40 campaign with a K2.4 million contribution.
The campaign is meant to raise money toward the development of the Children’s Cancer Ward at Queen Elizabeth Central hospital in Blantyre. Through it, Namadingo and his team intend to raise K5 million in 40 days in exchange for personal performances.
Speaking at TNM Headquarters right after Patience performed for employees, Senior Manager (Public Relations) Akossa Mphepo said the company is impressed with the innovation and determination that Patience has shown in calling on Malawians to help each other through use of his talent.
“We are a brand that is passionate about the wellbeing of Malawians one that provides TNM products and services as an enabler for subscribers to realise their full potential. You will note that Patience is using a 08 number as his hotline for this campaign.’
“Here is a young man who, instead of calling on handouts or asking for donors to step in, has decided to raise funds from fellow Malawians through his singing talent. It is such boldness, innovation and pride in the Malawian ability that characterises TNM and one that we fully encourage. We just had to contribute to this noble cause.”
The renowned young artist initially intended to raise K1.2 million in 40 days but later increased the figure after he hit the K1.2 million mark 4 days after launching the campaign.
“Patience is applying his talent to a cause that touches us all. TNM is proud to be partnering this selfless and talented artist as a continuation of our efforts on the cancer battle front,” she said.
TNM’s partnership with Patience comes a month after the telco marked this year’s World Cancer Day with awareness and screening sessions involving employees.
Currently, 8.2 million people die from cancer worldwide every year, out of which, 4 million people die prematurely (aged 30 to 69 years). Each year, more than 150,000 children are diagnosed with cancer – a disease that touches all regions of the world and impacts countless families and communities. Early diagnosis, however, is key in getting treated.