Rebranded Urban Music People (UMP) organizers have revealed plans to run a social responsibility campaign targeting the country’s youths.
The campaign will be inline with this year’s UMP Awards and Festival events.
Speaking during an UMP media launch in Blantyre, UMP Chief Executive Officer, Ken Limwame said the campaign would tackle some of social issues affecting young people in the country.
“Campaign will be disclosed later on, but as UMP we have responsibility to ensure we are building responsible generation of young people,” said Limwame.
UMP organizers, Ndefeyo Entertainment and Nzika Arts, organized the media launch to interact with the media to share plans and exchange insights.
Limwame said UMP regarded media as indispensable partners, adding “it helps us tell our story, it amplifies our voice, and supports us to be accountable to our mission.”
UMP started us a mini-concert and party, using a makeshift stage on a lorry, in 2009, at the now demolished Grin Bamboo Park along Sanjika road, and has now developed into one of the most anticipated events in our country, Malawi, and with a lot of potential to grow further.
Limwame added: “Our mission, to promote and celebrate urban music, arts, fashion and culture as a force for self-empowerment, identity, and expression, has resonated well with our core audience – Malawi’s urban youth.”
Three UMP events have been lined up this year: UMP Fashion Night on Sunday 15 October at Game Underground Car Park during which will be media awards.
UMP Awards will be at the elegant BICC in Lilongwe on 18 November, and UMP Festival at Blantyre Sports Club on November 19.
South Africa’s Emtee will perform at both the Awards and the Festival.