US ambassador to Malawi Virginia Palmer has singled out Zodiak Broadcasting Services as a clear example of a media house shaping Malawi’s politics and democracy citing the first ever presidential debates in the run up to the 2014 polls.
Palmer said it was pleasing that Zodiak was among key media groups in Malawi that is keeping leaders transparent and accountable to the people.
She was speaking at Zodiak offices on Tuesday in Lilongwe when she paid a courtesy call.
“This is good for democracy and good governance,” said Palmer who said media is key to informing people about the public sector reform programme so that in turn they make contributions.
She said the reforms can be well effective and efficient only if there are contributions from ordinary Malawians.
The US envoy said everyone, including the media, have a role to play to make Malawi free of hunger and have their basic things in life.
She said sometimes politicians avoid making tough decisions on crucial issues in fear of losing votes in the next elections, saying the media has a role to play to guide politicians in such situations.
ZBS managing director Gospel Kazako said the radio station fights for gender equality, ensuring that girls are retained in school, Malawi is hunger free, fight deforestation and champion climate change matters among others.
Zodiak this year is celebrating 10 years of its existence as a private commercial broadcaster and has won Media Institute of Southern Africa (Misa) Malawi chapter awards year after year.