Airtel Malawi has boosted the Music Association of Malawi (MAM) awards with a sponsorship of K5 million.
MAM President Rev Chimwemwe Mhango said the sponsorship has come a right time when preparations are at an advanced stage.
“We will use the money to pay for the venue, dinner that will be served during the gala event and for the equipment among other expenses.
We were worried and stuck, wondering as to how we are going to square the bills due to the absence of a sponsor.This quiet a very good boost to the association and individual artists as it will make the awards a memorable event.
“It is high time that musicians should live to be recognised on their work while they are still alive,” he said.
Speaking during the cheque handover ceremony at the company’s office in Lilongwe, Airtel Marketing Manager Tanmoiy Saha said the sponsorship shows the company’s commitment towards the development of music talent in Malawi.
“Our brand’s core values aim at empowering people and creating positive impact hence this initiative augurs well with Airtel. I am pleased to note that we have seen some of the most wonderful and beautiful music perfomances ever seen in the year just gone by and we are looking forward for musicians to reach even greater heights this year,” he said.
Airtel has in the past been involved in bringing into the country several high profile musicians like Oliver Mtukudzi and Hugh Masekela to perfom in the country.
The company has in the past few years been sponsoring music talent shows both locally and internationally, like the MTV Africa Music Awards (MAMAs).
The awards ceremony will take place this Friday at the Bingu International Conference Center and will be attended by President Joyce Banda.