For seven years back to back now, Airtel continues to headline Malawi chapter of the Media Institute of Southern Africa (Misa- Malawi) World Press Freedom day gala night and awards with the latest donation of K4.2 million to carter for the 2016 World Press Freedom Day celebrations slated for May at Sunbird Nkopola in Mangochi.
Airtel Malawi Managing Director Charles Kamoto said the brand celebrates the World Press Freedom day with the media fraternity because apart from engaging and interacting with a cross section of media practitioners, the day also underscores Airtel’s commitment to continue playing a leading role in the development of journalism and the media in the country.
“We believe it is initiatives like these that are key to raising standards of journalism –in quality, quantity and depth. In this day and age, the industry needs to be innovative, creative and substantive,” said Kamoto.
He then highlighted that Airtel is proud of its partnership with the media fraternity for seven now.
“This year, we have added an extra gear. We have decided to invest deeper to colour the great role that journalists play in educating, informing and entertaining mother Malawi and beyond,” he explained.
In her remarks, MISA Malawi’s Board treasurer Wezi Ngoma hailed Airtel for being a reliable partner to the growth of the media and promoting it’s freedom.
“We are grateful to Airtel for the ever growing support we have received for the past seven years. This support helps MISA Malawi to recognise the best media content and celebrate free press,” said Ngoma.
Among other things the money will cater for awards in the Business and Economics Journalist of the Year and several other administrative logistical costs.
Airtel has since assured NAMISA and the media fraternity of continued support.
The World Press Freedom day is the biggest annual gathering of media practitioners in the country and this year, the commemorations are expected to take place at Nkopola Lodge in Mangochi on May 7.