Gym equip up for grabs in Standard Bank ‘Be More’ race
As countdown to Standard Bank “Be More” Lilongwe race scheduled for July 30, 2017 continues, Standard Bank has dared prospective participants and other fitness enthusiasts to share their fitness journey on social media to inspire and encourage others.
In return, the bank is offering the participants a chance to win fitness and healthy gear every week, with the grand prize being a Trojan Glide Cycle 220.
Head of Marketing Thoko Unyolo said the “Be More” race competition they are offering training outfits to those lucky customers who interact more with the bank’s social media platforms namely Facebook, Instagram and Twitter.
“To make your commitment official and stand a chance of winning different prizes which includes a grand prize of Trojan Glide Cycle 220 customers need to post a video or a picture of you working out on Facebook or Twitter with the #Be More #Your Health is Your Wealth,” said Unyolo
To stand a chance of winning, customers need to “like” the Standard Bank FB page or Twitter and post and post with most likes stand a chance of winning different prizes which includes a grand prize of Trojan Glide Cycle 220 ,” said Unyolo.
Unyolo said the bank has decided to extend “Be More” to its customers on social media as one way of appreciating there needs to grow the race with the goal of promoting health, wellness and education in society.
“Our sponsorship of the ‘Be More’ race underscores Standard Bank’s passion in taking the lead to create meaningful engagement for customers and other stakeholders. The theme “Be More” describes how far as bankers we are willing to go to demonstrate that we can do more than banking. Beyond the bank, we realise that we live in communities where we can do more,” she said.
Other prizes includes Wonder Core Ab Sculpting, Twist and Shape 200, Strength Set + Aerobic Step, Training Costume and Weight sets
The race has been split into three key legs of 5 km, 10 km and 21 km for both men and women and children above the age of 10 years. A registration fee will apply as follows;
▪ 5km MK5,000
▪ 10 km MK 10,000
▪ 21 km MK15,000.
Companies and organisations are encouraged to register as teams as part of team building for their staff.
Participants are expected to be treated to the Standard Bank brand hospitality feel throughout the stretch of the race and at the end of the race and amusements such as fun and games for the children and music, in addition to a colourful prize presentation ceremony.
Reaping from the poor Malawians, the costs STDbank is putting into this bogus marketing doesn’t outway the benefits by participants. You want participants to advertise your brand at the same time make them pay for promoting your brand and miserably reward them with a top prize of an equipment worth less than MK150,000. You’re running out of promotion ideas