Carlsberg Malawi Limited plans to host Malawi’s first ever beer festival to be held at Lilongwe Golf Club from November 17 to November 19.
Three days of reduced beer prices and fun is what imbibers are expected to get, Carlsberg Brands Manager (alcoholic beverages), Twikale Chirwa told Nyasa Times.
Chirwa said the first festival has been planned for Lilongwe due to its geographical positioning.
“Lilongwe is central and this will allow people from Blantyre and Mzuzu patronize the event. It will be moment of pure fun, and excitement,” explained Chirwa.
He said the event will feature fashion, arts and culture ad is headlined as ‘Beer’.
“It will be annual event. We feel this is one of the moments to connect with our customers and offer them opportunity to interact on bigger platform and enjoy their Carlsberg beer brands.”
He added: “The beer fest is one other way where we are giving arts and culture enthusiasts, including musicians, a platform to showcase their work. What we are offering is a platform for the talent that is out there to exhibit their work. It is about the general public appreciating the good work that is already done in Malawi. What was lacking was the platform and I feel that the beer fest will create a platform where talent can be appreciated and paid using this platform.”
Hip-Hop artist, Fredokiss is expected to lead the hoard of urban artists expected to patronize the event. Black Missionaries and Lucius Banda will also be in attendance to spice up the event.
This is first of its kind beer festival in Malawi especially organized by the beverage producer.
This year’s event will be characterized by various games and on-stage promotions through which patrons will win various prize.