PTC embraces new business model: To open upgrade 26 Peoples Metro shops

Peoples Trading Centre (PTC) or ‘Peoples’, a subsidiary of conglomerate Press Corporation plc has embraced a new business model which will see Peoples Stores being structured into four brand categories based on customer segments.

PTC chief executive officer James Madondo: New business model

Peoples Chief Executive Officer James Madondo said in an interview  that the company has been undergoing a functional review of its operations in order to improve on its service delivery and profitability hence the new business model.

He said customers that want to be served through wholesale or retail hybrid stores will be served through a new brand called ‘Peoples Metros.

These customers include individuals, Malawians with small grocery shops and hawkers, schools, hospitals, companies and other institutions. To serve these customers better, we are increasing the number of Metros across the whole countryand also converting and upgrading all the shops in areas that fit the Metro segment. We expect to have not less than 26 Metros across the country by the end of the remodeling project,” said Madondo.

The Peoples CEO also said customers that want services through a convenient shop will be served through the Peoples Express Shops.

These shops will mainly be located in Fuel Service Stations and we target to have Peoples Express shops in not less than 30% of the fuel service stations in the country,” explained Madondo.

Food Lovers customers who want specialized fresh food i.e. special meat, fruit, vegetables, bread and other specialized fresh products will continue to be served through the Food Lovers stores. We will continue to look for space in other shopping malls where additional Food Lovers stores can be deployed,” added Madondo.

He said taking advantage of the SPAR franchise which PTC got in 2015; Peoples will open 15 SPAR shops across the country by converting some Peoples supermarkets stores.

All customers that want services through a supermarket shop will be served through SPAR brands, taking advantage of the SPAR franchise which Peoples acquired in 2015. All shops in areas where PTC wants to service the customer through Supermarkets are being converted into SPAR and we expect to have not less 15 SPAR shops across the country by the end of the remodeling project,” said Madondo.

He said the targeted segments approach will improve on product offering, targeted pricing structures, appropriate store format and brand; and targeted service configuration.

Madondo, however said as result of the functional review, all Stores whose current state and location do not fit in the new store format were being closed but was quick to point out that Peoples is looking for space in areas where it does not have shops but the area fit the new business model.

He said there are about 17 stores which face closure the whole country.

“Some of the stores that have been closed were in close proximity of each other and were offering competition to each other.  As for the other stores especially in the rural areas, they were small for our operation and we decided to give a chance to Malawian business people to run them under the Peoples franchise,” explained Madondo.

He said the equipment and staff from the non-fit shops are being redeployed to the other shops to improve customer service.

“We are not firing anyone. No one is losing their job as a result of this functional review,” assured Madondo.

Peoples believe the new business model will improve on service delivery and profitability of the company so that it remains the leader of the retail industry in the country,” said Madondo.

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concerned citizen
concerned citizen
5 years ago

Improve on cleanliness and tidiness of your shops also. if you want to compete and survive
in this market.

Mang'anja mpinganjira MBEWE PHIRI

Is the Peoples Brand on its way out as the SPAR spreads its footprint across maravi? In fact the strategy of SPAR is to employ the existing PTC FOOTPRINT to its advantage unlike game,checkers who are only operating in major cities in mw. At the end of the day PTC as a brand will be desptached to ancient chronicles of history. SPAR in rsa will be happy to have a ready market for its merchandise at a good markup as meat,veggies,fruits etc will be trekking up north from the azungu farms on daily basis while the inviting waters of the… Read more »

5 years ago

Your shops normaly have no proper ventilation even that cute one at Kandodo corners shop has no aircon and zi ma line zimachita kutalika…its not appertising to shop in your shops sir.

Bwana Mac D muziwauza mabwanawa chonde.

Che laudoni
Che laudoni
5 years ago

Your shops are very untidy, the refrigerators so dirty , how do you expect to compete with chipiku or shoprite? Do you ever visit and buy in your own shops sir? Try to buy beef or fresh food in your shops and check the dire state of your refrigerators. They smell sometimes

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