Malawi’s sports and youth development minister, Symon Vuwa Kaunda, has urged the private sector to supplement the ongoing efforts of government in sponsoring sports activities.
“The private sector should come forward to help President Bingu wa Mutharika in investing in sports,” Vuwa told MIJ FM sports program.
The minister’s sentiment comes at a time when the country is in sponsorship crisis, with 2011 being the worst year that Malawians saw many flagship football league teams lose their sponsorship.
“The President wants to lead by example, that’s why he has taken his money sponsoring the Presidential Cup,” he said.
“So if the President is managing to sponsor the cup how about companies? They should also follow the good example that our president has set.”
He added: “We have a lot of teams that needs our support.”
Vuwa said the private sector can play a role in engaging youth in various kinds of sports and healthy activities to contribute in building a healthy society.
He also disclosed that that the Presidential Initiative for Sports 2012 edition will be launched on Feb 18.