One of Malawi’s telecommunications company Airtel has launched Khethekhethe loyalty program that will see subscribers getting free airtime for any airtime usage.
Airtel Chief Commercial Officer Charles Kamoto told reporters in Lilongwe that the more airtime the customer uses the more the bonus they will get.
The bonus will be used to make Airtel to Airtel phone calls, internet and send SMS’s.
“The bonus will be given out once a month for airtime usage of the previous calendar month. Customers do not require to register to enter or reap the rewards, it is simply our appreciation for the support we get from Malawians,” he said.