Airtel Malawi has launched ‘Airtel Premier Plus’ a special tailored service and benefits program for customers from within Airtel Premier Program which kick-started three years ago.
“We initially segmented some customers to Airtel Premier, but over time we also discovered that even the Airtel Premier category the needs are also different. So we have regrouped some from Airtel Premier to a segment Airtel Premier Plus,” explained Charles Kamoto, Airtel Malawi’s Acting Managing Director at the grand launch of the service which took place at Bingu International Conference Centre in Lilongwe.
During the launch, Kamoto announced that the new service provides customers with a customized services and benefits in recognition of their value to the business.
“We have heard from you customers, the demand for a personal, fast and efficient one stop experience. With Airtel Premier Plus, our mission is to provide the best in class customer experience,” said Kamoto
Kamoto promised that Customers in the program will be receiving “top promises” which includes Logo on handsets, a dedicated Relationship Manager, access to a Priority Call Centre Helpline 977, Doorstep service for fulfillment and Default Do Not Disturb services.
He added that Airtel Premier Plus Customers will also have some service discounts for accommodations,.
“We signed and sealed deals with various partners in the hospitality and lifestyle industries. You will enjoy customized discounts with our partners; Crossroads Hotel, Face Forward Beauty Parlor, Illala Cresta Lodge, Steers, Grand Palace Hotel and Buchanans Restaurants.”
Customers in this program are identified based on their value contribution to the business and their tenure with Airtel
“The patronage that you show to our network and your revenue contribution to our network will make you an Airtel Premier Plus customer. So, the more you stick to us, and the higher you use airtime you will be upgraded to Airtel Premier Plus” said Kamoto
Kamoto has promised that Airtel will continue to provide more exciting services to its 3.5 million customers in Malawi and that the company is segmenting customers to meet customer needs.