Carlsberg Malawi spends K17m on Coke tourney, winners get peanuts

Carlsberg Malawi Limited says it has invested over K17 million into this year’s Coca Cola Schools soccer tournament but both Malawi Schools Sports Association (Massa) and the participating teams are not satisfied with what the company has given out as prizes.

Speaking during the finals of this year’s edition of the competition at Zomba Community Centre on Sunday, Carlsberg’s group marketing manager Gwynyth Chisale said the company has spent well over K17 million in this year’s competition, which saw Joyce Banda Foundation winning the trophy after edging Liwonde CDSS 2-1.


As champions, Joyce Banda got a meager K200, 000, a trophy and medals.

FAM president Nyamilandu and Carlsberg official Mchiela

Second placed Liwonde CDSS received K150, 000 and K100, 000 went to third placed Parachute Battalion CDSS. Tauka Private, Modern Private and Kamuzu Barracks CDSS got K80, 000, K50, 000 and K40, 000 for finishing fourth, fifth and sixth respectively.

The amounts add up to K670, 000, which is approximately four percent of the prize money.

During divisional qualifiers, champions for each of the six educational divisions got K30, 000, runners-up K20, 000 and third-placed teams K15, 000. The rest of the top eight teams at divisional level got
K12,000, K10,000, K8,000, K6,000 and K5,000 respectively.

Adding up the amounts of money the company gave out as prizes at divisional level, the sponsors spent K636, 000.

This means for this year’s competition, Carlsberg Malawi has given out a total of K1, 306,000 in prizes, representing about 7.5 percent of the total sponsorship money.

Surprisingly, none of the officials, who spoke during the finals including Massa president Ken Mphande, Football Association of Malawi (FAM) president Walter Nyamilandu and Principal Secretary II for Youth and Sports Justin Saidi tackled the issue of the competition’s perks.

However, officials from the teams that made it to the paid ranks have described the cash prizes as a ‘mockery,’ urging the sponsors to consider improving the stakes.

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