Castel Group has revealed that it invested about $22 million (about K16.1 billion at current exchange rate) in Carlsberg Malawi which has since changed to Castel Malawi Limited.
Castel Managing Director, Olivier Renson told the media that the company has increased its production, a sign of business growth in Malawi.
“In 2017 alone, we have invested $22 million into the business by introducing a new range of products. We have increased our product stock keeping units from 32 to 62. We hope that this level of investment sends a message to Malawi, at large, of our intention to stay the biggest beverage producer in the country,” Renson said.
He then revealed that they have introduced new products on the n the market such as sparkling drink called World Cola, XXL energy drink, Compal juice, and that a ladies’ malt drink will be launched soon.
“We have also expanded into another new category with the launch of Castel wine in mid – 2017 and we also expect to launch two new beers in the next four months,” Renson said.
Castel Group acquired Carlsberg Malawi on August 10 2016. The decision by Carlsberg Breweries to sell their shareholding was in line with the focus of their current strategy to deliver value from its strong positions in Western Europe, Eastern Europe and Asia, but not to run breweries in Africa.Follow and Subscribe Nyasa TV :